Cannes Lions: the big winners in social, data, product design and innovation

The awards keep coming at Cannes Lions 2018: Nike Nothing Beats a Londoner and JFK Unsilenced are among the big winners in the Social, Data, Innovation and Product Design categories

Nike’s Nothing Beats a Londoner (which we reviewed here) won the Grand Prix in the Social & Influencer category after surprisingly failing to make much an impression in the Film Craft categories. To support the central film, in which a variety of athletes (both established and upcoming) and musicians related the struggles of succeeding in the capital, agency Wieden+Kennedy London made wide use of social channels. On the day schools broke for half-term, grime star Skepta posted the opening scene of the film on Instagram. Once the film was up on YouTube, it was boosted by a variety of ‘influencer’-led ‘swipe up’ Instagram Stories, bespoke GIFs in Giphy and Snapchat stickers, all designed to reach and engage with the youth in London.

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week