Carlsberg’s København Collection by Taxi Studio
In a bid to reposition Carlsberg, the København Collection of special packaging by Taxi Studio took an impactful, minimalist approach. This project is Best in Book – Packaging in The Annual 2018
Taxi has worked with Carlsberg since 2010. With the lager market in decline and major brands such as Carlsberg facing increasing competition from the craft brigade, The København Collection was an opportunity to ask drinkers to reappraise the brand.
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