In a bid to reposition Carlsberg, the København Collection of special packaging by Taxi Studio took an impactful, minimalist approach. This project is Best in Book – Packaging in The Annual 2018
Taxi has worked with Carlsberg since 2010. With the lager market in decline and major brands such as Carlsberg facing increasing competition from the craft brigade, The København Collection was an opportunity to ask drinkers to reappraise the brand.
With the UK Government planning to privatise the 40-year-old broadcaster, CR speaks to current and former C4 employees about what makes it special, and the unique role it’s played in pioneering creativity
Via a series of print ads and commercials, Lacoste demonstrates how its clothes will make you look cool, whatever age you are
We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them
Charles & Ray Eames didn’t just create iconic pieces of design – they thought of themselves as ‘tradesmen’ whose job was to create better, longer-lasting products. Llisa Demetrios, Eames Institute chief curator and granddaughter of the pair, discusses what we can learn from them
The brand, which leapt to fame after an appearance in Sex and the City in the 90s, has a new identity as it announces growth plans
Traditionally, creative communities have formed organically — but development companies believe that infrastructure and a ‘build it and they will come’ approach can be just as vital as following the hip crowd
Backed by ITV, the new media brand is ditching the wellness industry’s well-worn tropes in the hope of redefining self-care for Gen Z audiences
In just six years, photographer Campbell Addy has carved a distinctive place within the fashion industry. Here he talks to Gem Fletcher about his new book Feeling Seen and the importance of friendship, community and intimacy in his work
While the pandemic has been difficult for many creatives, others have found that an enforced period of time in one place has proved highly productive. We talk to a mix of photographers and filmmakers about the advantages of staying put
The access to information, ideas and inspiration that advertising creatives have today is mind-boggling. Yet it hasn’t necessarily made ads better. Ben Kay examines the reasons why
A new show at the Photographers’ Gallery in London examines the historic role imagemakers have played in helping build musicians’ brands. We explore why this relationship is more vital than ever in the streaming age
The Icons exhibition, hosted at Lyon’s Museum of Printing and Graphic Communication, shows Kare’s pixelated artworks alongside Byzantine and Egyptian iconography and other historic pieces
A gang of upstart new gardening businesses are tapping into the world’s collective plant addiction, and design and branding is pivotal to their success
Following his departure from Nike after almost three decades, the former CMO’s new book discusses what businesses large and small can learn from the brand’s innovative approach to creativity
Jiro Bevis and Joseph Melhuish discuss how they landed their own radio shows, and what it takes to make the brilliant imagery that accompanies them
The New York-based creative studio School aims to spark curiosity, joy and interaction in its designs. But none of it is frivolous, its founders explain
In the past decade the pet food market has transformed: traditional kibble is out in the cold and a new breed of innovative, design-friendly brands represent our evolving relationship with our furry friends
Creating viral science graphics requires design, storytelling and a bit of careful rule-breaking. Mark SubbaRao, lead at NASA’s Scientific Visualization Studio, tells CR how they turn complex data into compelling visual narratives
While returning to a previous place of work can sometimes be viewed as a step backwards for career progression, creative director Harry Ead’s experience has been quite the opposite. Here, he tells us why
Oversized typography gets its day in the sun thanks to Counter-Print’s new book, which examines what it is we love about really big letters
