We hate to say it, but this is pretty bad from the start. But it’s not Johnny Cash’s fault. Featuring 36 famous faces from music and film, the new video accompanying the singer’s track, God’s Gonna Cut You Down, sadly backfires from celebrity overload. Intended as a montage of personal tributes to the Man in Black – which, on its own is a touching idea – the film actually comes across as more of an excercise in cool-by-association.
And rather than a heartfelt eulogy from those indebted to Cash’s music (and many artists featured in the film, of course, had an acknowledged debt to, or intimate friendship with the man) the film feels like a furthering of what’s slowly become, particularly since his death, Brand Cash.