The hidden carbon costs of making an ad
We might reassure ourselves that there are for worse industries for the planet than advertising, but that’s before you break down all the steps involved. Maybe it’s time to do things differently?
Meet the most creative people you’ll ever hire
As Disability Pride Month draws to a close, That Lot ECD Paul Hewitt questions why the creative industries are still failing to recognise the true value of what disabled and neurodiverse talent bring to the table
How to gain confidence and improve your pitching skills
Working in advertising and design requires the ability to sell your ideas. If you’re naturally more reserved or in a junior role, how do you manage the expectation to be a confident pitcher, presenter and networker? CR asks those in the industry for some advice
Life as a creative freelancer in 2024
In a volatile market, freelancing offers both opportunities and challenges. We talk to three creatives about how they are finding it out there right now
Ikigai and the question of personal purpose
While brands have been obsessed with purpose in recent years, we have overlooked personal purpose, which can lead to a far more enriching working life, says creative coach Richard Holman
Badal Patel on setting up her own design studio
The US-based creative talks about how setting up Super Spicy Studio has impacted her personal life and what she’s learned about different ways of working
How can brands play with controversy in risk-averse times?
In a consumer landscape that favours virtue, with audiences that will call out bad behaviour at the drop of a hat, courting controversy is a risky move. But brands can still use it to their advantage
How to bring online fandom into the real world
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am
Why I won’t apologise for working in advertising
People often feel guilty about working in advertising. Here, Bruno Steffen, head of strategy at Gut, asks those in the industry to embrace the wonderful opportunities it offers instead
Namestorming: Decoding the alphabet soup of tomorrow
A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers some advice on how to approach the name game
Why building a strong creative team calls for brutal self-reflection
Dan Crowder, founder at recruitment agency Craft, says design leaders should ask themselves tough questions before even thinking about hiring
How do you build a brand from scratch?
CR speaks to creative agency Sunshine about how their all-in approach to building brands has allowed them to tell stories and create businesses with longevity
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing