Creating a new identity for AC Milan
DixonBaxi has created a new identity for AC Milan, based on the concept of the football club’s crest as a “beating heart”. We talk to the agency about the project
Welsh football gets a fresh new look
Bulletproof was tasked with rebranding The Football Asociation of Wales in a way that would respect the heritage of its Welsh Dragon emblem, while also slotting into the landscape of modern football
Dan Leydon on his humorous football illustrations
As the new season kicks off, CR chats to Dan Leydon, who’s bringing colour and humour to the beautiful game through his personality-filled illustrations
How design is integral to a modern football club
Britain’s Premier League football clubs are now huge corporate brands with global followings. Design and communications are vital to how a club operates. We speak to the Everton branding team about designing the historic ‘People’s Club’
Entrepreneur Nick Hussey on surviving boom and bust
Ten years ago, Nick Hussey set up cycling apparel brand Vulpine, which experienced a meteoric rise before a devastating bust. We talk to him about recovery, and what is different in his new offering, Frahm
The changing face of women’s football
Ahead of the hotly anticipated World Cup this summer, we look at whether brands are taking a fresh approach to marketing the women’s game, and the lessons they can take away from the success of campaigns like This Girl Can
Unravelling the 90s sportswear brand boom
Fila, Kappa and Champion are all back in a big way, as part of a wave of sportswear brands undergoing a revival. But is it just 90s nostalgia, or is there more at play? And what can other ‘zombie’ brands learn from their example? CR finds out
Creative Leaders on Beginnings: adidas’ Florian Alt
We’ve talked to a number of CR’s Creative Leaders 50 about how they got started, the best advice they’ve received and how they bring their teams with them when beginning a new project. Here adidas Football’s Florian Alt tells us about getting his first break
Cross purposes? New England rugby shirt resembles 2010 football design
Well this is odd: a new England Rugby Union shirt for the 2018-19 season features a scattering of tiny St George crosses. Just like the England football shirt of 2010
Adidas takes over a takeaway shop in London to promote new Glitch boots
To launch its new Glitch Prep Pack football boot range, adidas turned a London takeaway into a Glitch pop-up, creating new Glitch-themed branding for everything from the menus to the food boxes to a neon sign hanging outside
New Nike Just Do It ad stars Caster Semenya
The latest ad in a series celebrating the 30th anniversary of Nike’s Just Do It tagline, sees Caster Semenya ask, “would it be easier for you if I wasn’t so fast?”
Anthony Joshua impresses in new Lucozade Sport mini-documentary
Anthony Joshua’s warmth and charisma lift this new film for Lucozade Sport above the usual branded documentary, and make it well worth a watch
Making Money: Advice and real life stories on the relationship between creativity and cash
Advice and real life stories on the relationship between creativity and cash
