Nike’s split screen ad is an epic ode to togetherness
Editors sifted through thousands of clips to create Nike’s You Can’t Stop Us, which celebrates the unifying power of sport
Why women’s football needs a fresh approach
Women’s football offers a wealth of opportunities for brands, say Matthew Bennett and Julia Denby-Jones of creative agency Zak. Just don’t approach it like the men’s game
How Covid-19 has changed the future of esports
As physical sports across the globe were grounded by the pandemic, esports continued to thrive, and captured the attention of traditional sports fans along the way. This provides unique opportunities for brands to get involved, says Landor’s Rebecca Benson
Iceland’s national football team gets a new identity
With an angular typeface and a logo inspired by Icelandic folklore, Brandenburg’s identity for Iceland’s national football team pays homage to the country’s “fighting spirit”
Building a brand for an Olympic athlete
JKR has created a playful identity for gymnast Courtney Tulloch, inspired by his signature moves. We talk to JKR and Tulloch about the project and how branding can help athletes grow their following and build a career beyond competitive sport
How Joe Wicks became the nation’s PE teacher
Joe Wicks has inspired millions of people to keep active during lockdowns with his live workout videos. We talk to Nikki Wicks, Head of Content at The Body Coach, and Koto, the studio behind its branding, about creating PE With Joe
Rick Banks’ new book explores the art of football lettering
An updated edition of Rick Banks’ hugely popular Football Type book (first released in 2013) features extra historical detail and a much wider range of kits
Studio Dumbar rebrands Brugge’s women’s soccer team
The club’s new identity pays homage to local pub owner and fan Yvonne Lahousse and combines contemporary type with a black-and-white colour palette
Karan Singh creates vibrant visuals for the Southeast Asian Games
Australian artist Karan Singh has created a striking set of visuals for the tournament, using rainbow brights and graphic patterns to depict a range of sports
The Story Behind the Paris 2024 Olympics Logo
Last month the Paris 2024 Olympics logo was released, to a mix of praise and outrage. In an exclusive for CR, Jean Grogan talks to its makers and discovers its eco credentials
Paris 2024 logo presents “a homage to female athletes”
The logo combines a gold medal, an Olympic torch and Marianne – a symbol of the French republic
Creating a new identity for AC Milan
DixonBaxi has created a new identity for AC Milan, based on the concept of the football club’s crest as a “beating heart”. We talk to the agency about the project
