Sport

How design is integral to a modern football club

Britain’s Premier League football clubs are now huge corporate brands with global followings. Design and communications are vital to how a club operates. We speak to the Everton branding team about designing the historic ‘People’s Club’

The changing face of women’s football

Ahead of the hotly anticipated World Cup this summer, we look at whether brands are taking a fresh approach to marketing the women’s game, and the lessons they can take away from the success of campaigns like This Girl Can

Unravelling the 90s sportswear brand boom

Fila, Kappa and Champion are all back in a big way, as part of a wave of sportswear brands undergoing a revival. But is it just 90s nostalgia, or is there more at play? And what can other ‘zombie’ brands learn from their example? CR finds out

Creative Leaders on Beginnings: adidas’ Florian Alt

We’ve talked to a number of CR’s Creative Leaders 50 about how they got started, the best advice they’ve received and how they bring their teams with them when beginning a new project. Here adidas Football’s Florian Alt tells us about getting his first break