Britain’s Premier League football clubs are now huge corporate brands with global followings. Design and communications are vital to how a club operates. We speak to the Everton branding team about designing the historic ‘People’s Club’
Ten years ago, Nick Hussey set up cycling apparel brand Vulpine, which experienced a meteoric rise before a devastating bust. We talk to him about recovery, and what is different in his new offering, Frahm
Ahead of the hotly anticipated World Cup this summer, we look at whether brands are taking a fresh approach to marketing the women’s game, and the lessons they can take away from the success of campaigns like This Girl Can
Fila, Kappa and Champion are all back in a big way, as part of a wave of sportswear brands undergoing a revival. But is it just 90s nostalgia, or is there more at play? And what can other ‘zombie’ brands learn from their example? CR finds out
We’ve talked to a number of CR’s Creative Leaders 50 about how they got started, the best advice they’ve received and how they bring their teams with them when beginning a new project. Here adidas Football’s Florian Alt tells us about getting his first break
Well this is odd: a new England Rugby Union shirt for the 2018-19 season features a scattering of tiny St George crosses. Just like the England football shirt of 2010
To launch its new Glitch Prep Pack football boot range, adidas turned a London takeaway into a Glitch pop-up, creating new Glitch-themed branding for everything from the menus to the food boxes to a neon sign hanging outside
The latest ad in a series celebrating the 30th anniversary of Nike’s Just Do It tagline, sees Caster Semenya ask, “would it be easier for you if I wasn’t so fast?”
Anthony Joshua’s warmth and charisma lift this new film for Lucozade Sport above the usual branded documentary, and make it well worth a watch
Capable of raising fanaticism and fury in equal measure, football clubs’ crests are a deeply symbolic part of the beautiful game. New book The Beautiful Badge uncovers their visual heritage, and occasionally uncertain history
Design agency SomeOne has created a 3D version of the football team’s well-known wolf badge, along with two bespoke typefaces
Football is so visually cluttered that sound is perhaps a better way for brands and sponsors to connect to audiences, argues Roscoe Williamson, Head of Branding at MassiveMusic. So long as you bring the fans with you
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