Nike’s split screen ad is an epic ode to togetherness
Editors sifted through thousands of clips to create Nike’s You Can’t Stop Us, which celebrates the unifying power of sport
Why women’s football needs a fresh approach
Women’s football offers a wealth of opportunities for brands, say Matthew Bennett and Julia Denby-Jones of creative agency Zak. Just don’t approach it like the men’s game
How Covid-19 has changed the future of esports
As physical sports across the globe were grounded by the pandemic, esports continued to thrive, and captured the attention of traditional sports fans along the way. This provides unique opportunities for brands to get involved, says Landor’s Rebecca Benson
Iceland’s national football team gets a new identity
With an angular typeface and a logo inspired by Icelandic folklore, Brandenburg’s identity for Iceland’s national football team pays homage to the country’s “fighting spirit”
Building a brand for an Olympic athlete
JKR has created a playful identity for gymnast Courtney Tulloch, inspired by his signature moves. We talk to JKR and Tulloch about the project and how branding can help athletes grow their following and build a career beyond competitive sport
How Joe Wicks became the nation’s PE teacher
Joe Wicks has inspired millions of people to keep active during lockdowns with his live workout videos. We talk to Nikki Wicks, Head of Content at The Body Coach, and Koto, the studio behind its branding, about creating PE With Joe
Rick Banks’ new book explores the art of football lettering
An updated edition of Rick Banks’ hugely popular Football Type book (first released in 2013) features extra historical detail and a much wider range of kits
Studio Dumbar rebrands Brugge’s women’s soccer team
The club’s new identity pays homage to local pub owner and fan Yvonne Lahousse and combines contemporary type with a black-and-white colour palette
Karan Singh creates vibrant visuals for the Southeast Asian Games
Australian artist Karan Singh has created a striking set of visuals for the tournament, using rainbow brights and graphic patterns to depict a range of sports
The Story Behind the Paris 2024 Olympics Logo
Last month the Paris 2024 Olympics logo was released, to a mix of praise and outrage. In an exclusive for CR, Jean Grogan talks to its makers and discovers its eco credentials
Paris 2024 logo presents “a homage to female athletes”
The logo combines a gold medal, an Olympic torch and Marianne – a symbol of the French republic
Creating a new identity for AC Milan
DixonBaxi has created a new identity for AC Milan, based on the concept of the football club’s crest as a “beating heart”. We talk to the agency about the project
Ben & Jerry’s: Peace, love and ice cream
Ben & Jerry’s global social mission officer Dave Rapaport talks to Anna Burzlaff, head of cultural insights and strategy agency Truth, about the brand’s approach to activism, and what it takes to make credible change in the world today
Can creativity save restaurants from Covid-19?
Hospitality has been hit hard by the pandemic, but in the midst of increased restrictions restaurateurs are finding creative ways to reach hungry punters at home. Here, we delve into how restaurant brands are adapting to the new normal
Xinmei Liu’s images are inspired by old Chinese propaganda posters
With commissions from the New York Times and Medium, Xinmei Liu enjoys combining nostalgia with satire to create surreal and surprising illustrations
Getting to know Tony’s Chocolonely
The Tony’s Chocolonely brand started as a way to change the cocoa industry. Here, we get an insight into its visual branding and what being a responsible chocolate brand means
How I Got Here: Brian Rea
Modern Love illustrator Brian Rea recounts a childhood filled with stories, shares the struggles of embracing his style and tells CR why words have gained a new importance for him later in his career
The BakeKing’s hyperrealistic cake creations
Ben Cullen has built up a cult following for his mesmerising illusion cakes, which have appeared everywhere from Slowthai’s recent music video to Jurgen Klopp’s birthday party. He talks about how his career journey took him from graphic design to tattooing to cake artistry
Oxford Circus’s tube signs are now PlayStation-themed
TfL’s hallowed roundel has been transformed into the iconic PlayStation symbols, as part of a stunt to celebrate the launch of Sony’s latest console
Teenagers dress for proms that never happened in Alys Tomlinson’s Lost Summer
The photographer’s portraits of teenagers, taken after the cancellation of milestone events such as proms and graduations, emphasise the impact of 2020’s summer lockdown
Can an algorithm unpick gender bias in storytelling?
A new illustrated book of classic fairytales uses technology to illuminate gender bias by reversing the gender of the characters and narratives
Irvine Welsh on creativity and cancel culture
The author explores the rise of cancel culture in new documentary Offended by Irvine Welsh, where he discusses the threat that the phenomenon poses to the creative industries and why he thinks Trainspotting wouldn’t be published today
Stanley Donwood takes uplifting new artworks to the streets
The artist and long-time Radiohead collaborator has left his “depressing flyposters” behind in favour of new artworks designed to spread joy in ten cities across the UK
The theatrics of Lucy Prebble
Following the release of her explosive phone-hack series I Hate Suzie, Lucy Prebble talks about her belief that every story benefits from a little drama, and how an ongoing infatuation with tech inspired her to write for video games
Logos are losing their taches for Movember
Julius Pringles and Colonel Sanders have both been subjected to a shave to celebrate the month-long Movember challenge
Sunil Gupta on 45 years of making pictures
As a new exhibition at the Photographers’ Gallery in London brings together over four decades of his work, we speak to photographer Sunil Gupta about how his work straddles the world of activism, documentary and art
Life through an iPhone lens
Ghanaian visual artist Prince Gyasi creates striking, vivid imagery photographed with an iPhone. CR talks to him about his unconventional practice and how it helps local children get an education
Inside the surreal world of Hiro Murai
Hiro Murai’s dream-like vision has produced unforgettable imagery for artists including Childish Gambino and FKA twigs. Here, the filmmaker discusses the joys of collaboration, exploring the realm of television with the series Atlanta, and why This is America is an anomaly in music videos
Has game advertising gone soft?
With new Sony and Microsoft ad campaigns out, CR explores whether game advertising has lost its edge, and what the future holds for console makers operating in a more complicated market than ever before
Immerse yourself in the world of Accidentally Wes Anderson
The cult Instagram account celebrating real-life Anderson-esque moments has been reimagined in book form – complete with a foreword written by the director himself
Behind the scenes at Spitting Image
Satirical puppet show Spitting Image is back after a 24-year hiatus, and features everyone from President Trump’s tweeting anus to a James Corden-Cats hybrid. Here, we speak to the creatives behind the programme’s unique brand of public service satire
Creative Collaborators: How Burger King’s award-winning work gets made
Continuing our series on creative partnerships, RBI global CMO Fernando Machado and Pancho Cassis, global CCO at agency David, reveal how 5am WhatsApp chats, lawyers and healthy arguments go into Burger King’s award-winning work
Bond Redesigned: Reimagining the classic 007 film poster
Cardiff-based illustrator and graphic designer Matt Needle has spent the last seven months putting his own spin on all 25 of the original posters from the cult James Bond film franchise
Photographer Paul Graham and the Great North Road
Originally published in 1983, Graham’s first photography book A1: The Great North Road is being republished by Mack. Here he reflects on the project nearly 40 years later
