The challenges of branding new developments

Across the UK, neglected and once run-down urban areas are being transformed with the arrival of co-working spaces, housing and ‘cultural hubs’. We asked Joy Nazzari, co-founder of dn&co, Nick Ramshaw, Managing Director of Thompson Brand Partners, Adam Rix, Creative Director at Music and Simon Manchipp, co-founder of SomeOne about the challenges agencies face when branding new developments – and how they approach the process




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