Change the Record

Our first twee spot of ’09: the new Audi Q5 ad featuring Woody Guthrie’s Car Song
Twee, acoustic, folksy music accompanies practically every second ad on TV at the moment. We first noticed the trend back in mid 2007 – a list of sappy offenders compiled here – but when, we ask, will it end? Joining our discussion: Dan Stevens, a director at music PR and management company, Darling Department; Parv Thind, sound designer at Wave; and Peter Raeburn, founder and creative director of music production company, Soundtree.

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester