Created to promote the broadcaster’s new Change Climate season of programming, the ad from 4creative aims to call out the actions (and inactions) of those in positions of power and question whether they are doing enough.
The film opens with a series of familiar scenes including business colleagues on a private jet, at an oil company’s profit meeting, and politicians in a debating chamber. Things quickly descent into chaos, as they all proceed to rip off their clothes and begin dancing chaotically in their carbon skid marked underpants.
“The campaign creates an unignorable visual for an unignorable subject,” say 4creative creative directors, Andy Vasey and Dan Warner. “People are recycling their backsides off, but are those with power doing enough in return? Ahead of a whole Channel 4 season dedicated to the topic, we wanted to create a planet sized debate.”
The amusing spot also taps into the growing trend of filmmakers and advertisers using humour in order to inspire climate action, as CR explored recently.
Executive Creative Director: Lynsey Atkin
Creative Directors: Andy Vasey and Dan Warner
Head of Design: Rob Boon
Senior Designer: Sarah Jones
Creative Artworker: Zen St George
Production Company: Academy Films
OOH Photography: Max Parker