Channel 4: Humans Season 2 campaign by 4Creative

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adidas: Never Follow by Iris

CATEGORY: ADVERTISING (COMMERCIALS)  Entrant: Iris Breaking with the typical hero worship of most sports advertising, adidas’s Never Follow encouraged young footballers to ‘be you’. It features Manchester United midfielder Paul Pogba in what appears to be a typically boastful ad, until the voice of a fan takes over telling Pogba that he doesn’t want to be […]

Art Institute of Chicago: Van Gogh BnB by Leo Burnett Chicago

Multiple Winner: Installations and Exhibitions, Direct Marketing  Entrant: Leo Burnett Chicago The Art Institute of Chicago wanted to generate attendance for its new exhibition, Van Gogh’s Bedrooms. The intent of the show and the brief were the same: to bring people closer to the artist than ever before. Another objective was to reach beyond art […]

Sky Cinema: Dust by WCRS

Category: Advertising (Commercials)  Entrant: WCRS In 2016, Sky Movies was relaunched as Sky Cinema. For the accompanying campaign, WCRS attempted to evoke the emotional appeal of cinema and seeing a great film. Referencing the dust in the air that appears when a projector first lights up, objects or figures from famous movies form on screen. […]

Samsung: Hū – Spectrum of Being by R/GA

CATEGORY: DIGITAL (Experiential) Entrant: R/GA The Pro Mode camera on the Samsung Galaxy S7 supposedly rivals high end DSLR cameras in quality. To convey this, R/GA partnered with photographer Carlos Serrao to create an immersive photographic experience that turned people’s movements into works of abstract art. Located at Samsung’s flagship space in New York’s Meatpacking District, […]

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Fushi Wellbeing

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Monddi Design Agency