Channel 4 releases gay anthem for Sochi opening

In recognition of the opening of the Sochi Winter Olympic Games, and of the controversy surrounding gay rights in Russia, Channel 4 will be rainbow branded in the colours of the gay pride flag tomorrow across all of its channels. It has also released an anthemic promo to wish good luck to all the athletes competing in Sochi, titled Gay Mountain.

In recognition of the opening of the Sochi Winter Olympic Games, and of the controversy surrounding gay rights in Russia, Channel 4 will be rainbow branded in the colours of the gay pride flag tomorrow across all of its channels. It has also released an anthemic promo to wish good luck to all the athletes competing in Sochi, titled Gay Mountain.

 

Rainbow version of Channel 4 logo

 

The promo is produced by 4Creative and stars ‘bearlesque’ cabaret act Fred Bear. The 90-second film will play out at 7pm on Friday across all of C4’s channels, including E4, More4 and 4Seven, and will also air just before 9pm and 10.30pm on Channel 4.

Credits:
Agency: 4Creative
ECDs: John Allison, Chris Bovill
Creative director: Alice Tonge
Creatives: Emily Churches, Stevie Rowing-Parker
Production company: 4Creative
Director: Alice Tonge

More from CR

David Cameron’s Facebook Movie

Some of the Prime Minister’s “key moments” since 2010 are celebrated in a new Facebook-style compilation from the Labour Party

Chipotle launches TV series, Farmed and Dangerous

This week Chipotle announced that it has created a four-part comedy TV series that will launch on Hulu and Hulu Plus in February. CR gets the low down about the project from director Tim Piper and exec producer Daniel Rosenberg.

Musical Gifs from Dent De Cuir

Inspired by toys and board games from their childhood, directing duo Dent De Cuir have produced a musical Gif site playing animations timed to a custom track by French DJ SebastiAn.

Artworker

NAO (National Audit Office)

Junior Designer

National Theatre