This striking new film from Channel 4 to promote the Crabbie’s Grand National Festival is part-Barry Lyndon, part-Sex Pistols, and aims to position steeplechasing as the original extreme sport…
The 90-second promo is based on the story of the first ever recorded steeplechase, reported to have taken place in 1752 in Ireland as a result of a wager between Cornelius O’Callaghan and Edmund Blake. Set to a soundtrack of On The Run by New York-based punk band Cerebral Ballzy, it is a stylish retelling of the duo’s tale and ends by suggesting that little has really changed in terms of the sport’s intense rivalry.
Agency/Production company: 4 Creative
Creative directors: Chris Bovill & John Allison
Director: Keith McCarthy