From club night to catwalk: Charles Jeffrey’s Loverboy

With a retrospective on at Somerset House, designer Charles Jeffrey talks to CR about why he founded the Loverboy label and his reflections on the last ten years of the brand

When Charles Jeffrey was studying for his masters at Central Saint Martins in 2014, he started Loverboy, a monthly queer club night at Vogue Fabrics in Dalston, to fund his studies. Through creating a space for his fashion school friends and the wider scene to thrive, the creativity borne from those nights formed the basis for his fashion brand of the same name.

Drawing inspiration from his peers who challenged traditional norms at his club nights, Jeffrey was keen for Loverboy the brand to not become a trad menswear label. “Setting up my own brand felt natural, especially during a vibrant period in London when many were launching fresh from university,” Jeffrey tells CR. “It seemed not only achievable but necessary. The drive was the desire to express my unique vision without filtering through someone else’s lens.”

Top: Installation image from The Lore of Loverboy, Somerset House. Photography: David Parry; Above: Loverboy logo