The Fabergé Big Egg Hunt recently launched in New York City, with 270 egg sculptures, designed by artists including Jeff Koons, Tracey Emin, D•Face and Zaha Hadid, placed around the city for the month of April. Fallon London has created a charming identity and website to promote the event.
The Big Egg Hunt first appeared in London in 2012, when eggs were displayed across the city at Easter time, and Londoners were encouraged to hunt them down in order to win various prizes. The egg sculptures were also sold to raise money for the charity Elephant Family, which was founded by Mark Shard, who concieved the idea of the Big Egg Hunt. The New York event will also raise money for Elephant Family, as well as New York-based charity Studio in a School.
Fallon London created the branding and identity for the original Big Egg Hunt and have developed the master brand, website, brand book and design tool-kit for the 2014 initiative. The website for the New York event is online at thebigegghunt.org.
The site features an elegant and colourful presentation of everything you need to know about the New York Big Egg Hunt, including a map to where to find all the eggs…
…and details on the individual sculptures, including quotes from the artists about the works. Information on how to bid on the egg sculptures is also there, as well as up-to-date info on the latest prices. Perhaps unsurprisingly, Jeff Koons is currently leading the pack in terms of bids, but several of the eggs have already commanded significant sums:
Visit thebigegghunt.org to find out more. The Fabergé Big Egg Hunt exhibition in New York will continue until April 25.
Agency: Fallon London
Creative director: Patrick Duffy
Creative: Monica Pirovano
Producer: Niki Born