Chester Zoo: Wondrous Place campaign

Entrant: Meanwhile; Category: Art Direction

Chester Zoo: Wondrous Place

The Wondrous Place campaign aimed to highlight how much visitors take away when they go to Chester Zoo. “We wanted to show ‘the wonder’ that the zoo can make you feel. To do this, we took the central thought of showing what people will see and their reaction to it,” says Meanwhile.

The campaign was executed in TV, social, digital and OOH. “The eyeball was the perfect device in this instance and enabled us to be consistent in all visual media in the campaign plan. The result was an emotive and relatable campaign, creating the feeling of wonderment that we were keen to capture.”

Chester Zoo: Wondrous Place

Agency: Meanwhile
Production Company: Outsider
Director: Alex Dunning
Producer: Tom Martin
Executive Producer: Simon Elborne
Retouching: The Laundry Room
Post: Gabha Studios
Marketing Director: Katharine Mainprize
Head of Marketing: Helen Dean
Marketing Manager: Anna Babilinski-Barker