Childish Gambino’s This Is America arrived in the world with a bang in May this year, almost instantly racking up millions of views and sparking countless think pieces (you can read CR’s one, by Rob Turner, here). It’s unusual that a music video can prompt such a cultural moment so it is only right that the video is now beginning what will likely be a round of award wins by picking up the top prize at the respected UK Music Video Awards.
Other success stories of the ceremony (which took place last night at London’s Roundhouse) include Florence + The Machine and Sevdaliza, who picked up multiple awards. Director Autumn de Wilde collected the awards for Best UK Rock Video and Best Choreography in a Video for Florence + the Machine’s Big God, while Sevdaliza’s Shahmaran, an epic tale of desire and oppression, was honoured in the Best Visual Effects category as well as winning the Best UK Alternative Video award for Ghanaian director Emmanuel Adjei.
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