In 2020, reusable bottle brand Chilly’s released its new product range, Series 2, to mark ten years since the inception of the company. After three years in development, the brand wanted to deliver an elevated ecommerce experience to do justice to the painstaking development of the new range, and to position Chilly’s as a lifestyle product with a conscience. 

The centrepiece of the design is the Series 2 story page, which combines animations of detailed product imagery, technical information and lifestyle photo-graphy to deliver an immersive and -interactive experience.

The site is also practical for Chilly’s to use – by moving to a central CMS for content, Chilly’s was able to manage one store serving over 35 territories, selling products in various currencies and languages.

chillysbottles.com/uk/categories/bottles-series-2

Agency: Rotate°
Creative Director: Andy Jackson
Lead Designer: Tom Nelson
Technical Director: Jim Tattersall
Lead Developer: Arnas Ziedavicius
Developers: Ben Layer, Ben Challenor, Yasmin Green, Will Russell
Strategist: Jason Gossett
Project Manager: Jon Andrews
Client: Chilly’s 
Founder & Managing Director: James Butterfield
Co-Founder/Director: Tim Bouscarle
Ecommerce & Performance Marketing Manager: Wouter Schreurs 
CGI: Wonder Vision