For those of us used to Barry Scott, Cillit Bang’s brash former ambassador, this spot will signal something of a change. But the brand is keeping its tongue firmly in its cheek here still, when a glamorous mechanic (played by Daniel Cloud Campos, a lead dancer for Madonna) is set a task to clean a filthy garage. Of course, only Cillit Bang will do, along with some serious dance moves.
Who knew cleaning could be such fun?
Agency: BETC Paris
Creative directors: Stephane Xiberras; Jacques Jolly
Creatives: Alexandre Saad, Marie Baillot, Guillaume Rebbot, Clement Hedouin
Production company: Partizan
Director: Michael Gracey