When Swedish homecare brand Åhléns wanted to reach a younger audience for its summer collection, agency Forsman & Bodenfors came up with a nifty game using Instagram…
The agency created a series of Instagram films for the brand, which all featured Åhléns products zipping past at high speed. Viewers were then challenged to take screenshots from the films, and snap one of the products. If they achieved this, and posted it on Instagram, they could then purchase the product for half price. The campaign ran over the summer and thousands of products were posted, meaning that the collection was spread organically across the social media site, while customers also picked up bargains. The case study film below explains more:
It is challenging to create ad campaigns that people will interact with on social media: as they are seen as largely personal spaces, no-one wants to spam their friends with advertising messages. But if you are playful enough – and the incentive to share is great enough – audiences will join in, as this campaign shows.
Agency: Forsman & Bodenfors
Copywriter: Pontus Levahn
Art director: Silla Levin
Designer: Ellinor Bjarnolf
Production company: Snask