Client of the Year – Arcade Fire

For the first time this year we are recognising the importance of a great client to producing great work.

If we were going for sheer weight of numbers, Nike would be the obvious choice as it has more pieces of work in The Annual than any other brand. As a commissioner of standout creative work, Nike has set the standards for many years and comes a very close runner-up for our Client of the Year. Nokia too, despite its commercial struggles, has bought some memorable work. But our award goes to a ‘client’ of a very different nature.

Over the years, the music industry has been a great patron of visual communications but opportunities, and money, have dried up in the face of the digital download. However, for the few bands and labels still committed to innovative and imaginative work, there are now more opportunities to exploit than ever. In the past 12 months, Arcade Fire has led the way with its multifarious promotional projects for The Suburbs. So we are giving our Client of the Year award to them in the hope that their example will ensure that the music industry continues to be a forum for visual as well as aural creativity.

More from CR

May 2011

May’s best work includes Nike’s football app for coaches, Rethink’s stunt using giant drinks packaging rings, Here Design’s book on the perfect way to cook pasta and Bloomberg Businessweek’s redesign.

PlayStation & Output Studio create The Studio

Oh dear. The recently dropped bombshell that 77 million PlayStation owners might have had their credit card details stolen by cyber hackers has somewhat overshadowed a rather nice graphic art project the brand just launched in collaboration with Studio Output…

Design studio of the Year – Browns

In 2010, this was a three-way tie between Why Not Associates, Pentagram and Music. This year’s featured work comes from similarly diverse sources offering up no one stand-out studio in terms of numbers alone. This is one of the reasons that we changed our methodology this year to allow for other criteria to be taken into consideration.

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London