M&C Saatchi‘s 24 hour ad challenge kicks off at 10am tomorrow…
Working with HypTV, the agency has set student creative teams and aspiring filmmakers the challenge of making a 60-second cinema commercial in just one day. Over 250 teams applied – this has now been whittled down to 20, each of which will work with a team of filmmakers and a ‘creative mentor’ drawn from the M&C Saatchi creative department.
At 10am tomorrow, they will all gather at the agency to receive the brief. Final ads must be handed in on tape the following morning at 10am. At 11am, a panel of judges including Alan Yentob, Peter Saville, Sophie Fiennes, Graham Fink and myself will pick a winner.
You can follow the teams’ progress on Twitter under the hashtag #24ad
The winner and selected others will be featured here on the CR Blog