Clock’s ticking

M&C Saatchi’s 24 hour ad challenge kicks off at 10am tomorrow as 20 student teams attempt to make a 60 second cinema ad in just one day

M&C Saatchi‘s 24 hour ad challenge kicks off at 10am tomorrow…

Working with HypTV, the agency has set student creative teams and aspiring filmmakers the challenge of making a 60-second cinema commercial in just one day. Over 250 teams applied – this has now been whittled down to 20, each of which will work with a team of filmmakers and a ‘creative mentor’ drawn from the M&C Saatchi creative department.

At 10am tomorrow, they will all gather at the agency to receive the brief. Final ads must be handed in on tape the following morning at 10am. At 11am, a panel of judges including Alan Yentob, Peter Saville, Sophie Fiennes, Graham Fink and myself will pick a winner.

You can follow the teams’ progress on Twitter under the hashtag #24ad

The winner and selected others will be featured here on the CR Blog

More from CR

YES & Dan Holdsworth’s Warp20 prints

Warp Records fans can now buy C-type photographic prints of the artwork (created by design studio YES in collaboration with photographer Dan Holdsworth) which formed part of the visual campaign for Warp20: the record label’s 20th birthday celebrations….

BTAA Craft Awards Winners

The winners of this year’s BTAA Craft Awards are in, with Bare Films’ hard-hitting ad Sarah’s Story for the Motor Neurone Disease Association picking up the gong for Best Crafted Commercial of the Year.

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency