Co-op: It Doesn’t Matter Where You Shop campaign
Category: Print Advertising; Entrant: Lucky Generals
![](https://creativereview.imgix.net/content/uploads/2022/05/A20035.01-It-Doesnt-Matter-Where-You-Shop.jpg?auto=compress,format&q=60&w=1791&h=1343)
This poster campaign was created by Lucky Generals to promote Co-op supermarket’s new soft plastics recycling scheme, which allows customers to recycle things like crisp packets, bread bags, single-use carrier bags and bags for life, yoghurt pots, biscuit wrappers, and pet food pouches at over 2,000 stores across the UK.
The campaign emphasised that Co-op would recycle soft plastics and product wrapping from items bought in any store, and in a cheeky and provocative move, the targeted OOH ads were placed right outside competitors’ stores – in some cases even as close as a metre away from the building.
![](https://creativereview.imgix.net/content/uploads/2022/05/A20035.06-It-Doesnt-Matter-Where-You-Shop.jpg?auto=compress,format&q=60&w=1729&h=1297)
![](https://creativereview.imgix.net/content/uploads/2022/01/A20035.05-It-Doesnt-Matter-Where-You-Shop.jpg?auto=compress,format&q=60&w=1500&h=2250)
Agency: Lucky Generals
Creative Director: Danny Hunt
Creatives: Gareth Morgan, Martin Tighe
Design Director: Shakira Twigden
Strategy Director: Rachel Hamburger
Client Partner: David Mannall
Account Directors: Julia Dixon, Jake Annett
Agency Producer: Jon Clarke