Coca-Cola and Uber Eats launch Christmas dinner delivery service

Employees in France can sign up to have their family’s Christmas dinner – and a personalised bottle of Coke – delivered to their workplace on Christmas Eve

In France, Christmas Eve is the main time that people celebrate over a meal with family and friends. Like Christmas Day in the UK, it’s a night for indulging with food and wine while spending some quality time with your nearest and dearest. But for the thousands who have to work, it’s just another night at the office.

This year, as the ad below from French agency Romance explains, Coca-Cola and Uber Eats have joined forces to offer a select group of Christmas Eve workers the chance to experience their family dinner at their workplace free of charge (along with a personalised bottle of Coke).

Workers can register for the service through the Uber Eats app between December 7 and 15. The brand hasn’t confirmed how many dinners it will deliver, but says recipients will be selected based on “geographical availability”.

The spot does a charming job of showing the tedium of working on one of the big family nights of the year, as a security guard is shown trying to keep himself amused in an otherwise empty office before receiving the surprise delivery from his family. The question of whether anyone will provide the same service to the poor old Uber Eats delivery guy though, goes unmentioned….

Agency: Romance
Creative Director: Alexandre Hervé
Art Director: Vincent Boursaud
Copywriter: Virgile Lassalle
Director: Julien Guetta
Production: Stink