Coca-Cola Yeah Yeah Yeah by Mother, London

Mother has created this charming spot for Coca-Cola as part of the Open Happi­ness campaign. The spot, directed by Dougal Wilson, is centred around a catchy new song, Yeah Yeah Yeah La La La, written by Calvin Harris.

“We wrote this story about an organ player who has built a strange instrument with bits of a Hammond organ and bobs of computers and who uses it to feed creatures with Coke so they can sing,” explains Thierry Albert, a creative on the spot with Damien Bellon and Rob Doubal. As the creatures sing, crowds flock to dance along to their song.

Agency/creative: Mother, London.
Director: Dougal Wilson.
Production company: Blink

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