Cochlear Hearprint by Revolver / Will O’Rourke

This project has been selected in the Digital – Interactive Film & Virtual, Augmented or Mixed Reality category in The Annual 2019, CR’s award scheme celebrating the best in commercial creativity

Cochlear Hearprint is an innovative Chrome plugin that calibrates online audio content to suit users’ hearing ability. Created to promote Cochlear’s implants, it was inspired by findings showing that 12% of Australians suffer hearing loss but take an average of seven years to seek help – a delay that can lead to depression and social isolation.

The plugin was promoted via a dedicated website, which featured video interviews with people whose lives had been improved by the implants. People had to set their Hearprint to watch the films, completing a short test that identified whether their hearing was ‘normal’ or ‘abnormal’. People with ‘abnormal’ results were offered a free consultation with Cochlear, and all users were given a visualisation of their hearing ability and the option to install Hearprint on their device.

The Hearprint plugin can be updated over time – alerting users to changes in their hearing – and automatically adjusts all audio content on a user’s device once installed. More than 5,000 people had set their Hearprint within three months, and over 50% of those were identified as abnormal – generating new leads for Cochlear while alerting people to potential hearing loss.

Production Company: Revolver / Will O’Rourke. CEO: Chris Howatson. Managing Director: David Halter. Chief Creative Officer: Ant White. Group Creative Director: Brian Jefferson. Associate Creative Directors: Letizia Bozzolini, Lisa ONeill. Senior Copywriter: Cameron Brown. Group Account Director: Mariana Rice. Senior Account Director: Charlotte Jones. Senior Account Manager: Alice Jamieson. Head of Design: Jason Young. Senior Designer: Vanessa Saporito. Head of CHEP Films: Julie Duff. Production Coordinator: Katena Valastro. Operations Manager: Roma Stein. Head of Performance: James Shaw. Senior Experience Strategist: Hannah Garcia. Performance Manager: Elliot Tindale. Experience Manager: Ryan Townsend. Performance Executive: Elaine Yang. Programmatic Manager: Tien Tran.
Data & Media Operations Manager: Leigh Munday. Digital Products Director: Jamie Metcalfe. Digital Project Manager: Simon Ridley. Creative Technologists: Matthew White, Patrik Fagard. Technical Director, Product & Comms: Matthew Rose. Head of Strategic Design: Matthew Willcox. Senior Digital Designer: Sebastian Perez de Arce. A&I General Manager: Simone Pipkorn. Director: The Glue Society. Managing Director /Executive Producer: Michael Ritchie. Executive Producer / Head of Project: Josh Mullens. Producers: Jasmin Helliar, Isabella Vitelli. Directors of Photography: Alex Harrod, Jordan Maddocks. Post House: The Glue Society Studios. Editor: The Glue Society. Flame Artist: Viv Baker. Colourist: Trish Cahill. Sound Studio: Noise International. Sound Designer: Kathleen Burrows.