Both Coke and deadly rival Pepsi have Coke produced limited edition runs of can designs in recent years – here’s Coke’s effort for the summer.
The first can featuring a Sunglass icon (above, far left) launched this week with four additional designs to be released over the next two months, culminating with a special July 4th holiday can (above, far right).
The cans were designed by Turner Duckworth. They will be featured on packaging, in-store displays and TV ads in an integrated campaign devised in collaboration with Wieden + Kennedy and Coca-Cola’s rather portentously titled ‘North America Creative Excellence team’ . The designs will also be used for merchandise – T-shirts, hats, beach towels etc etc (you know the kind of thing).
Turner Duckworth’s work for Coke (which has won a lot of awards in the past year) is explained by the brand’s design director Moira Cullen in this video