Collins pumps up the type for San Francisco inflatable art exhibition

What better branding for an exhibition dedicated to inflatable art than bouncy, bespoke type that looks like it’s been pumped full of air?

San Francisco Exploratorium’s Inflatable: Expanding Works of Art exhibition brings together air-filled pieces of art by the likes of Jason Hackenwerth, Pneuhaus and Amanda Parer. Local studio Collins has designed the accompanying branding, which takes cues from the show’s collection of intricate balloon sculptures and giant inflated figures.

Bright blue bubble type has appeared on magazine wraps, buses, and posters across the city, replicating the soft forms of pieces from the exhibition. Rather than following a strict grid, the branding gives the impression its balloon-like letters have been squashed into place.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.

WRITER

Worthing

CREATIVE DESIGNER – BRAND

Maidenhead, Berkshire