San Francisco Exploratorium’s Inflatable: Expanding Works of Art exhibition brings together air-filled pieces of art by the likes of Jason Hackenwerth, Pneuhaus and Amanda Parer. Local studio Collins has designed the accompanying branding, which takes cues from the show’s collection of intricate balloon sculptures and giant inflated figures.
Bright blue bubble type has appeared on magazine wraps, buses, and posters across the city, replicating the soft forms of pieces from the exhibition. Rather than following a strict grid, the branding gives the impression its balloon-like letters have been squashed into place.
Register to keep reading
We promise it takes less than 2 minutes!
Once registered you can read this article and opt to receive our newsletter. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so.
If your email address is registered we will send you an email to recover your password.
+44 (0)2072923703 or email@example.com