A nation expects – can Wayne Rooney overcome the difficulties posed both by his suspension and his hilarious new hairstyle and pull Engalnd with him into the Euro 2012 quarter-finals? As tension mounts, Wieden + Kennedy cunningly embraces the opportunity for a spot of tactical advertising
The ad is an extension of Nike’s global ‘My Time Is Now’ campaign for Nike Football and was directed by Adam Smith at RSA.
Agency: Wieden + Kennedy
Creatives: Ben Everitt and Ali Merry
Creative director: Anders Stake
ECD: Stuart Harkness
Production company: RSA Films
Director: Adam Smith
Producer: Alex Heathcote
DOP: Simon Chaudoir
Editing House: Final Cut
Editor: Joe Guest
Sound: Wave Studios
Sound Engineers: Aaron Reynolds and Joe Mount
Post production: The Mill
Photography: David Clerihew
Rooney’s brand new website (designed by Lightmaker) also launched this week at officialwaynerooney.com
CR for the iPad
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CR in Print
The June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI’s Uncanny Valley, a review of the Barbican’s Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.
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