Come on Wazza!

A nation expects – can Wayne Rooney overcome the difficulties posed both by his suspension and his hilarious new hairstyle and pull Engalnd with him into the Euro 2012 quarter-finals? As tension mounts, Wieden + Kennedy cunningly embraces the opportunity for a spot of tactical advertising

A nation expects – can Wayne Rooney overcome the difficulties posed both by his suspension and his hilarious new hairstyle and pull Engalnd with him into the Euro 2012 quarter-finals? As tension mounts, Wieden + Kennedy cunningly embraces the opportunity for a spot of tactical advertising

 

 

The ad is an extension of Nike’s global ‘My Time Is Now’ campaign for Nike Football and was directed by Adam Smith at RSA.

CREDITS:
Agency: Wieden + Kennedy
Creatives: Ben Everitt and Ali Merry
Creative director: Anders Stake
ECD: Stuart Harkness
Production company: RSA Films
Director: Adam Smith
Producer: Alex Heathcote
DOP: Simon Chaudoir
Editing House: Final Cut
Editor: Joe Guest
Sound: Wave Studios
Sound Engineers: Aaron Reynolds and Joe Mount
Post production: The Mill
Photography: David Clerihew

Rooney’s brand new website (designed by Lightmaker) also launched this week at officialwaynerooney.com

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