Designers from Freeman Christie spotted this bewildering list of charges in an Oxford car park. But, instead of just moaning about the sign, they designed a better one
“We’re based just outside Oxford,” explains the studio’s Mark McArthur-Christie. “One of the first places tourists ‘touch’ the city is through its car parks, and the signage is truly awful [see below].”
Earlier this week, the studio organised some PR around their idea with local press and radio stations. “It seems the City Council is pleased with what we’ve done – we have a meeting with them next week to talk copy and design for new signs,” McArthur-Christie says.
The studio has also started an online campaign to promote better public signage. At Design for Clarity they “have started redesigning and re-writing public space signage to make it more elegant, clearer and less dull and grey.”