Conqueror’s Typographic Games winners

What if typography was a sport? Paper brand Conqueror’s Typographic Games competition challenged designers to create typographic posters featuring the phrase “It’s not what you win, but how you conqueror it”….

What if typography was a sport? Paper brand Conqueror’s Typographic Games competition challenged designers to create typographic posters featuring the phrase “It’s not what you win, but how you conqueror it”….

The Conqueror Typographic Games challenge, organised by Arjowiggins, was to create a typographical poster about sport using the above phrase. A jury chaired by French type designer Jean Francois Porchez and featuring CR editor Patrick Burgoyne among others, picked the winners from over 1,700 entries from more than 60 countries.

For the main prizes, the jury was asked to select from a shortlist comprised of the top 50 most popular entries as voted by the public online.

From those, Graeme Gauld of South Africa won the Gold Medal and a trip to London to see the Olympics (tickets included) with his illustrated letterform poster (above).

The following five Silver Medal winners each won a pair of Nike trainers:

by Luis Lourenco from Portugal


Zuleika Arroyo from USA


by Liz Pod, Australia


by Tomomichi Nishioka, Brazil


by Richard Thomas, UK

There were a further seven Bronze Medal winners (which you can see here).

The jury then made a separate selection with the UK’s Gavin McGregor winning the Special Jury Prize for this entry


A further eight entries were chosen by the jury for commendation, all of which were displayed at a launch event at Colette in Paris. Here they are, in no particular order:

By Ahmed Naseer


By Anna Sau


By Charles Williams


By Jeffrey Chery


By Liam Jeal


By Enrico Visani


By Alexia Boiteau


By Mathias Doblhammer


All the Gold, Silver and Bronze medal-winning work will appear in a future issue of CR.



CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

CR in Print
The June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI’s Uncanny Valley, a review of the Barbican’s Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.

Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen ( or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

The Dance We Made

If I’m completely honest an “interactive pop-up dance event” isn’t something I’d go out of my way to see. But I was pleasantly surprised by Big Dance 2012’s charming project, The Dance We Made, which sees dancer Tim Casson visiting various locations in London to perform dances choreographed in-situ by members of the public

CR July 2012 issue: mmmm … dingbats

Our July issue features a book on advertising for people who don’t like advertising, the new documentary makers, our annual logo trends report and a look at the past and future of the dingbat

Illustrations to aid bookshop navigation

Stockholm-based designer Patrik Svensson has created a set of 20 illustrated signs for a branch of Jashanmal, a chain of bookshops in the United Arab Emirates…

Tomato directs new MSN film

Tomato has directed a new 60 second film through agency Beattie McGuinness Bungay, designed to relaunch MSN as an up to the minute provider of news and entertainment online resource…

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency