Conqueror’s Typographic Games winners

What if typography was a sport? Paper brand Conqueror’s Typographic Games competition challenged designers to create typographic posters featuring the phrase “It’s not what you win, but how you conqueror it”….

What if typography was a sport? Paper brand Conqueror’s Typographic Games competition challenged designers to create typographic posters featuring the phrase “It’s not what you win, but how you conqueror it”….

The Conqueror Typographic Games challenge, organised by Arjowiggins, was to create a typographical poster about sport using the above phrase. A jury chaired by French type designer Jean Francois Porchez and featuring CR editor Patrick Burgoyne among others, picked the winners from over 1,700 entries from more than 60 countries.

For the main prizes, the jury was asked to select from a shortlist comprised of the top 50 most popular entries as voted by the public online.

From those, Graeme Gauld of South Africa won the Gold Medal and a trip to London to see the Olympics (tickets included) with his illustrated letterform poster (above).

The following five Silver Medal winners each won a pair of Nike trainers:

by Luis Lourenco from Portugal


Zuleika Arroyo from USA


by Liz Pod, Australia


by Tomomichi Nishioka, Brazil


by Richard Thomas, UK

There were a further seven Bronze Medal winners (which you can see here).

The jury then made a separate selection with the UK’s Gavin McGregor winning the Special Jury Prize for this entry


A further eight entries were chosen by the jury for commendation, all of which were displayed at a launch event at Colette in Paris. Here they are, in no particular order:

By Ahmed Naseer


By Anna Sau


By Charles Williams


By Jeffrey Chery


By Liam Jeal


By Enrico Visani


By Alexia Boiteau


By Mathias Doblhammer


All the Gold, Silver and Bronze medal-winning work will appear in a future issue of CR.



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