Conversation my arse

As Andrex rolls out a handy guide to using its products, encouraging more talk of “clean bottoms” in the process, the brand has become great case study in modern marketing and represents the logical outcome of two of its most dominant – and problematic – trends

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire