Cowell’s career mirrors his fashion sense

Simon Cowell’s plunging neckline mirrors his financial fortunes in CHI & Partners clever new print campaign for The Sunday Times Rich List

Simon Cowell’s plunging neckline mirrors his financial fortunes in CHI & Partners clever new print campaign for The Sunday Times Rich List

Cowell’s career has seen him plunge the depths of inflicting Robson & Jerome’s musical offerings on the public before his meteoric, reality TV-fuelled rise to near omnipotence. His highs and lows neatly match his penchant for the deepest of deep v-necks, as illustrated in CHI’s campaign for the annual Sunday Times Rich List.

 

Other celebs featured in the campaign include Paul McCartney, whose fortune is predicted to recover from its Mills-induced hit now that The Beatles are on iTunes

 

Ricky Gervais

 

Amy Winehouse

 

Lewis Hamilton

 

and Alan Sugar

 

 

 

Credits
Ad agency: CHI & Partners
Creatives: Matt Collier & Wayne Robinson
Creative Director: Micky Tudor
Designers: Rob Petrie / Dan Beckett / Tony Bull
Art buyer: Emma ModlerProject management: Ben Etheridge / John Hodges

 

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