Simon Cowell’s plunging neckline mirrors his financial fortunes in CHI & Partners clever new print campaign for The Sunday Times Rich List
Cowell’s career has seen him plunge the depths of inflicting Robson & Jerome’s musical offerings on the public before his meteoric, reality TV-fuelled rise to near omnipotence. His highs and lows neatly match his penchant for the deepest of deep v-necks, as illustrated in CHI’s campaign for the annual Sunday Times Rich List.
Other celebs featured in the campaign include Paul McCartney, whose fortune is predicted to recover from its Mills-induced hit now that The Beatles are on iTunes
and Alan Sugar
Ad agency: CHI & Partners
Creatives: Matt Collier & Wayne Robinson
Creative Director: Micky Tudor
Designers: Rob Petrie / Dan Beckett / Tony Bull
Art buyer: Emma ModlerProject management: Ben Etheridge / John Hodges
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