The current issue of CR features The Annual, showcasing the best work of the past year. Nine projects have been chosen for our Best in Book section, the ultimate accolade. We will feature each of them in a series of posts this week with additional content to further explain each project. In this post, R/GA‘s viNe application for Nokia is explained in a neat video
Nokia viNe is an application developed by R/GA for the phone company’s Nseries devices, all of which have GPS technology built in. The idea is simple: viNe lets people know what you’re up to and where, by geographically tagging your media consumption. For example, if you choose to record a journey using viNe, everytime you listen to an MP3, watch a video or take a photograph using your phone, viNe records the media activity and uses GPS to tag each MP3 or photo to the exact location where it was listened to or taken.
It’s all explained in this video created for the project by Airside