The Colour of 2010

Mimosa is, like, so this year. In 2010, Pantone tell us, turquoise is going to be everywhere…

turquoise388_0.jpg - The Colour of 2010 - 2012

Mimosa is, like, so this year. In 2010, Pantone tell us, turquoise is going to be everywhere…

Pantone 15-5519 TCX to be exact, combines “the serene qualities of blue and the invigorating aspects of green,” say Pantone. “Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world,” they claim, “while at the same time restoring our sense of well-being.”

Pantone’s Helmut Eifert asserts that turquoise “is believed to be a protective talisman, a colour of deep compassion and healing, and a colour of faith and truth, inspired by water and sky. Through years of colour word-association studies, we also find that turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

Must… book… Mediterranean… cruise….

Going by the rather lacklustre showing of mimosa in the CR office this year, however, we’re not quite sure if we’re ready to rock the maritime look just yet. You never know though….

  • Weird … I just sent something to the printer in that colour (well, 319U to be precise … but close enough). I am SO ahead of my time.

  • Rob

    Weird…I did a website using a very similar colour recently…

  • Yes, okay, but is it pronounced tur-kwaz or tur-kwoyz? Surely Pantone should tell us.

  • @Ed
    We’re going with tur-kwoyz (but without sounding like Cockneys and/or Australians)

  • Amiguinha Féxioum

    oh, this is so trendy… almost close to chanel’s jade nails.
    it seems that this is the pastel colours’ time…. ic!

  • n


    tur-kwoyz … because that’s how it’s pronounced (unless you’ve just had a stroke).

    Personally I hate this colour … it’s not so bad in print, but in RGB it looks super cheap (and not even in the good way).

  • i love it, and I’ve just asked my designers at zoomedia to send a print run in 3135!

  • Personally I think we are missing the real style advance here: PINKING SCISSORS. Watch out straight edges – you’ve had your day!

  • Yay! Green is queen and blue her consort so what’s not to love about turquoise?

  • Mark Batley

    Who says? I don’t see why this colour has to be the colour of 2010 at all. If this colour gets over-used on products (because people somehow think its next year’s colour) 2010 will be very unexciting. Any colour is equally as valid.

  • I just completed a logo design in this colour! I’m so “on-trend” it hurts!

  • Adam Giles

    What a ridiculous article. I agree with Mark Batley. If any colour is touted as ‘now’ then it simply means that it will date by 2011. Colour is colour, and can be used appropriately or inappropriately. Whoever follows these sorts of trend predictions needs to develop a bit of self-belief.

  • Framedink


  • ryan

    lol… its true that so many designers will be hitting this colour hard from now! well done pantone! you must be due to re-release some new swatches!! haha… busted

  • Debbie G

    It’s Chanel jade all over again!

  • skins

    Tony handcock once said “all my colour’s are the wrong shape” – but this is a colour that’s been around for years, you can use it on any shape you like it always fits! It’s brash, it’s bright, it’s posh, it’s cheap,
    the future’s 319 uncoated……what a load of slop!

  • I use this colour (well similar) for my studio branding…i’m so 2010.
    Let’s hope it brings in loads of work!!

  • skins

    he’s sooo 2010!

  • Without serious caution, for me, turquoise will always = Windows 3.1 = Naff

  • raphael

    What was the colour of 2009?

  • @raphael
    Mimosa, a Van Gogh Sunflowersy yellow, apparently:

  • Turquioise is the new teal… I’ll have to get a metal frame in this color to frame my Nagel prints.

  • dave

    i’ve just been out in the motor and because of this article i kept noticing vans with company names or logos in this colour, shop signs, carrier bags, steering wheel covers… it’s pugging everywhere now!

    i hate you CR i hate you!

  • Gary Bebout

    I used a lot of this in ’81 and 2006. Great accent. I thought you might be bold and choose pink.

  • I can not wait to say to someone Mimosa “Is so last year!”, liking pantone 15-5519 TCX immensely although I think it can more electric than “serene”.

  • Ben

    This colour is everywhere already, and seems to have something to do with Cargo…

  • Luis Angel Quintero

    I just hope not to see cars or phones in that colour, imagine that.

  • Great!

    It’s the colour I use most in my illustration portfolio (linked) :)

  • @ Chad’s Eye View: they HAD to use pinking scissors – otherwise we wouldn’t know it was fabric. i’m excited by the long hyphenated number with TCX extension, it sounds so futuristic. actually its disappointing that the 15-5519 TCX isn’t the name of a time-travelling spaceship. or a hoverboard.

  • ps. my girlfriend just informed me that she intends to paint our kitchen this exact colour. them pantone folks must be bang on the money

  • My undies are this colour… Talk about ‘ahead of the trend’.

  • Tony Brook

    Just when you thought it couldn’t get any worse – Turquoise – the colour of hell.

  • so were designing for fashion now are we? ooh la la. Personally it reminds me of spearmint chewing gum and scrubs.

  • Sam

    David Icke is going to love this news.

  • Uhh.. our holiday home in Switzerland will be all in trend again then. I have just been mulling over to paint the façade white. Ah well

  • alexander

    do what you want not what your told?

    bleurgh. graphic trends make my mind bleed

  • Aaron

    DISGUSTING!!! I can not STAND the color turquoise or teal. They’re both nasty in my book! Reminds me of when I was a little kid in the 80’s. The 80’s were so TACKY!!!

  • priyanka

    what’s the basis ever for any color becoming “the” color of any year?? I can never understand these trends!!

  • Great color is the turquoise range. I might add this color matches with many, such as the red tones ranging right through to bright orange and pink. Yet it can team with its blue relatives, such a the pastel blues and of course looks brilliant against black and white.

  • I love turquoise, it’s a very unique color, and very elegant.