What Type Are You?

Always wondered what typeface you are? Now Pentagram can help give you an answer…


Always wondered what typeface you are? Now Pentagram can help give you an answer…


This site was originally set up as a Christmas message from Pentagram, but we’ve just realised that the password works for anyone, so thought we’d share it with you. Visit the site here, and simply type in your name and the password ‘character’ and off you go. A psychiatrist figure will then ask you a number of questions about your personality before diagnosing you with a typeface. A short film about your type will then play.



Like star signs, there are twelve different faces you can be, and it’s worth checking out the others that you missed out on at the end of the film, as they are all pretty fabulous.


  • Any other understated, hazelnut crunch loving Couriers out there?

  • Im a Courier too! :/ Sort of disheartening, right?

  • yes! i apparently am a Courier too :-)

  • I came in as Van Doesburg, very accurate indeed. Delighted

  • Emily

    cooper black italic, i am supposedly content with my love handles. maybe because i take any chocolate out of the box…

  • hasm2020

    I’m Courier too!

  • Apparently I’m Courier too. I hate myself for bothering to sit through this.

  • kate milan

    archer hairline – eh …? ok i can be archer hairline for a day

  • I’m a proud Bifurian.

  • Adam

    It’s scary how accurate it is! I’m Architype Van Doesburg – who knew?!

  • Jaden

    I was a Van Doesburg

  • I think most of my clients would be Comic Sans.

  • ‘Universal’ soldier! 😉

  • As as have a common name it said i had done it before and didn’t ask me any questions :(

  • I am Baskerville italic :(

  • Jeffrey

    Perpetua Titling Light…? How about that? I would rather be an Umbra or a Van Doesburg… But thankfully I’m not a Courier

  • skins

    I’m archer hairline. oh the shame………

  • Kristin

    Archer Hairline is so beautiful. I’m proud.

  • I’m dot matrix! not one of my favourites i must admit.
    Cool post though, thanks.

  • KRIS

    Van Doesburg!
    Brilliant! I agree an love it.