CR August 2012: Olympic Special Issue

Creative Review’s August issue is an Olympic-themed special issue with 40 pages of features that look to explore the past and present of the Games to mark the opening of London 2012…

Creative Review’s August issue is an Olympic-themed special issue with 40 pages of features that look to explore the past and present of the Games to mark the opening of London 2012…

Photographer John Ross and creative studio Rosie Lee talk us through their art project, Monument, which sees sportsmen and women make an impression in a vast 15 foot tray of flour which is then lit and shot to create images that look like sculptural reliefs.

We showcase one of Jason Hawkes‘ spectacular aerial photographs of the Olympic site.

Olympic-obsessed graphic designer Markus Osterwalder (who owns over 12,000 Olympic-related items) talks us through the games’ visual design history and his disappointment with the look of London 2012.

Mark Sinclair interviews Ian McLaren, one of the joint deputy art directors of Otl Aicher’s 30-plus 1972 Munich Olympics design team.

Gavin Lucas asks if the design of Olympic bid logos is taken seriously enough.

Millions of pounds are spent by global brands on sponsoring the Games. Eliza Williams wonders what they really get out of it.

Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012.

And Adrian Shaughnessy reveals how he has had to review his initial scepticism for the London 2012 logo after Wolff Olins explain publicly for the first time the thinking behind it.

Plus, in Crit, Rick Poynor appraises this year’s Recontres d’Arles photography festival…

…and Michael Evamy discusses the genius of Yusaku Kamekura’s Tokyo 1964 emblem.

Also, in Monograph this month we show photographs taken as part of Jon Pack and Gary Hustwit‘s Olympic City photography project in which they explore the successes and failures of various Olympic legacies in various former host cities around the world.


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  • Love the cover design! Think I’ll be off to pick myself one of these up after pay day.

  • Harry@BDPC

    Looks great – love the olympic legacy photos
    here’s a slang guide to Londons language for any visitors to the Olympics

  • Someone @ Someplace

    When is the digital version out?

  • Apparently nothing about infographics? Sounds like a huge missed opportunity!

  • Really hope I can grab a copy of this! I think it is really nice for safe keep for years to come!!

  • Laura

    you might need to credit osterwalder again as his website address is wrong in the mag. only up to page 24 but loving this edition so far!

  • Great work it looks awesome :)

  • Sorry boys really don’t like this cover. The rest is snice!! Have you ever thought about putting a simply cut ? with a grid on the cover? It might be quite nice just not sure how the copy would go? Prob something dang sharp. Would look pucker with the mint masthead! The question is where the smudge are we going? Now please someone tell the police to buy this smacking nice mag on stop bending the book!!