Steve Simpson’s illustrated chilli sauce bottles

We’re big fans of illustrator Steve Simpson’s branding and packaging work for Irish chilli sauce company, Mic’s Chilli. He’s just delivered two new bottle designs for the brand’s latest additions to its range of fiery condiments…

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We’re big fans of illustrator Steve Simpson‘s branding and packaging work for Irish chilli sauce company, Mic’s Chilli. He’s just delivered two new bottle designs for the brand’s latest additions to its range of fiery condiments…

“Mic’s Chilli was a start-up when they approached me in 2010 to design their labels,” says Simpson who has designed all of the company’s packaging since it launched its very first products at the end of 2010. “It’s always nice to get a completely open brief; no brand guide lines to fight with,” he continues.

“I wanted to approach the project from the illustration angle, making the design fit around the illustrations, rather than shoehorning illustrated elements in afterwards,” Simpson explains of his approach to the labels. “The inspiration for the designs comes from the folk art of South America (Mexican ‘Day of the Dead’ and Inca/Mayan art), as well as traditional Chinese designs for the Sweet Chilli. I particularly enjoyed designing the barcodes which feature related graphics.”

Here’s a look at Simpson’s previous bottle designs for Mic’s Chilli:

And the full range:


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  • Brilliant, love these – the Inferno ones especially.

  • Lovely work, especially those barcodes!

  • Nick

    hope it tastes as good as it looks

  • Brilliant Bottled Badassery

  • Rod

    These labels are definitely awesome. I really like that the illustrations illustrate the origin of the sauces. And as Luke mentioned the barcodes look cool to. Great work.

  • Love these! The barcodes are brilliant!

  • Leo

    These are amazing! The illustration is amazing, I’d definitely choose these over any other hot sauce!
    Thanks Guys, Great work Steve Simpson

  • The inca themed bottle is great. The Inca theme seems to be the “in thing” this summer, endless fashion designers have opted for the inca pattern, along with endless musicians (take a look at totally enormous extinct dinosaurs). Love the bottles though, great work!

  • Great branding – personality, style and humour. Not enough of it about. The cultural references in the packaging are beautifully executed. The Inferno sauce labels immediately make me think of Santa Muerte. When you see that much thought and attention devoted to the packaging alone, you know that Chilli sauce is gonna be hot!
    Yet to sample the product but until then, nice work Steve Simpson and Mic Chillies.

  • These are awesome! Such a great vibe

  • A great example of a talented illustrator and an openminded client working together to create something special. They taste incredible too!

  • Rob

    Fantastic work, really makes me want to buy some!

  • Very nice Steve.

  • Brilliant design. And and working in Ireland too! Good on ya.

  • I take it the barcodes work aswell! Brilliant!

  • wow – just come across this blog entry – super cool design and really fun.

    I love the use of illustration to give the brand its own personality. I could imagine it would certainly stand out on the shelf from the others. As commented above the bar code design elements are very neat – taking something that is usually very ugly and incorporating it into the overall design. hmmmm chillies!