V&A’s membership campaign

Rose Design has worked with street photographer Nick Turpin and copywriter Jim Davies to create a poster campaign extolling the benefits of membership at London’s Victoria and Albert Museum (V&A)…

attachment_0.png - V&A's membership campaign - 5086

Rose Design has worked with street photographer Nick Turpin and copywriter Jim Davies to create a poster campaign extolling the benefits of membership at London’s Victoria and Albert Museum (V&A)…

The posters all feature full bleed black and white shots by Turpin of visitors enjoying exhibits and objects from the V&A’s vast trove of historical artifacts. A succinct headline (penned by Davies) appears in colour at the top of each poster that is matched by the colour of an oversize, slightly transparent V&A logo that occupies the bottom half of of the poster:

“The V&A brand is known the world over, and yet the visitor experience in the museum is a very personal one,” says Rose Design’s creative partner Simon Elliott of the work. “There’s so much to explore, enjoy and inspire… [and] we wanted to capture this in a series of little stories which convey the quintessentially British nature of the V&A, with wit and elegance,” he continues. “Consequently, we knew who we wanted to work with us on the campaign from the start, to help create a bold and confident visual identity that the Membership team can own within the V&A brand.”

rosedesign.co.uk

CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

  • Nice design for the magazine…

  • Totally admire people with such amount of creative juices on their minds and a great inspiration for aspiring designers to be part of this community. I am looking for such great inspirations and the reliability of the internet never fails me.