Singing in a scanner

Director Adam Powell’s latest music video (for musician Sivu’s track Better Man Than He) was “shot” using an MRI scanner at London’s St Bartholomew’s Hospital…

Director Adam Powell‘s latest music video (for musician Sivu‘s track Better Man Than He) was “shot” using an MRI scanner at London’s St Bartholomew’s Hospital

Although he had to spend two hours in the scanner, we’re told that Sivu was given a clean bill of health at the end of the shoot. Here’s the video:

Director: Adam Powell
Production company: RSA Films
Record label: ASL Records

In recent years we’ve noted a few music videos created using live action footage captured using gadgetry other than traditional cameras – perhaps the most memorable of which is Radiohead’s 2008 House of Cards video (still, above) directed by James Frost using footage captured using lasers and scanners.

Regular readers may also recall the New Look video we posted in late 2011 shot using an X-box Kinect ‘camera’ created by directors Tim & Joe at Colonel Blimp (still shown above).

And also worth checking out is UVA’s 2006 video for Colder’s track To The Music (still, above), shot using a 3D scanner, which you can view here.

Plus, if you’re a fan of seeing MRI footage of vocals being delivered, posted a story last week about a research project at the University of Southeren California in which beatboxers were ‘filmed’ using an MRI scanner. Read that piece (and watch the video) here.

CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

  • ak

    a friend of mine had to wait two months
    for an mri scan. he has a brain tumour;
    hardly a priority.

  • James Nelson

    Second the above. Seems irresponsible to use an MRI scanner for a music video.

  • Gavin JD

    St Bart’s run tests every day on MRI for both students and field research. Public volunteers can play part in trials lasting weeks at a time, I’ve signed up online myself (my housemate is studying for a PhD and introduced me to it).

    Borrowing an MRI for 2-3 hours to simply collect visuals (ie. not take up anyone else’s time other than the MRI operator) is hardly irresponsible use. Shame to let that ruin a decent music video.

  • This is easier to do than many people would think and it doesn’t need an MRI scanner, we’ve just completed a project using a similar concept.

  • “Lasers and scanners” without lasers and scanners:

  • James Nelson

    @Gavin JD I was under the impression it was quite difficult to get an MRI scan, or at least that patients have to wait quite long to get an appointment. I guess you learn something every day. I can imagine someone waiting for a scan might be incensed by finding a music video using one though.

  • Susan Stange

    So in Boston, MRI can be booked for the next day, that is how available it is. No rush on the MRI scanners here, now the PET Scanners, entirely different story.