This Red Nose Day – that’s March 18 for anyone not paying attention – and for the days leading up to it we’re going to harness the power of the mighty CR Blog and our Twitter followers to help raise as much money as we can for Comic Relief.
Last week I was one of many people who criticised #twitrelief, Comic Relief’s version of TwitChange where the public bid in ebay auctions to have celebrities follow them. (I’ve always believed that Twitter is fundamentally about sharing interesting information with other people and that ‘follows’ are a reward for doing so. I have a problem with the concept of asking someone to pay you for the privilege of having them follow you, whether it’s for charity or not. The 7 Reasons blog sums up my objections pretty well. I also thought that bundling in the fun ‘extras’ on offer with the idea of having someone pay for you to follow them, would put off many Twitter enthusiasts who would otherwise want to get involved. I’m sure there are lots of people who would happily bid to get their hands on Neil Tennant’s keyboard, but who find the idea of paying for him to follow them distasteful.)
‘Alright then’, some people shot back, ‘and what are you doing to help?’ Fair point.
We’re sure that many of our readers will be planning fundraising activities for Comic Relief on Friday, so firstly we’d like to help you raise awareness of these. Let us know about them by emailing me: email@example.com or tweet @creativereview and we will blog about and tweet your activities.
We’re also going to be asking some of our favourite designers, Illustrators, photographers and creatives to provide humorous work for sale or auction on ebay, with all the proceeds of course going to Comic Relief.
My original tweet last week may have come across as mean-spirited or pompous to some, and was harsher in tone than I’d intended it to be (I called the project “horribly ill-conceived and ego-stroking”). But my grumpiness over #twitrelief doesn’t mean I don’t support Comic Relief and its objectives.
Watch this space for more details of how CR is going to be trying to help.