CR Ideas Tap Brief

Could you come up with a cover concept for our 2014 Photography Annual? CR has joined forces with the Ideas Tap charity for young creatives and ad agency Mother to set one of the 10×10 series of creative briefs.

Could you come up with a cover concept for our 2014 Photography Annual? CR has joined forces with the Ideas Tap charity for young creatives and ad agency Mother to set one of the 10×10 series of creative briefs.

Founded in 2008, Ideas Tap provides opportunities, funding and professional mentoring to young people wishing to pursue careers in the arts and creative industries. Supporters include the National Youth Theatre, the BFI and Magnum Photos.

This year, Ideas Tap is collaboratibg with Mother on 10×10 – a series of 10 creative challenges running over 10 weeks this summer. An overall winner of the programme will receive a six-week paid internship at Mother while the winners of each individual brief competition will receive £500.There will also be an exhibition of the best submissions at Mother in the autumn.

Each brief will focus on a different area of advertising – Ideas Tap members can enter as many as they want to.

For Creative Review’s brief, we have set Ideas Tap members the challenge of coming up with a concept for our 2014 Photography Annual call for entries campaign and magazine cover. Full details are here.

In the past, the Photography Annual, like our main Annual, has used a concept based around its initial letter for the cover. So, for example, And Jiggery Pokery did the image shown at the top of this post for 2010 while John Ross produced a series of ‘digital photograms’ based on the letter P for our 2011 cover and campaign.



For the Annual, Morag Myerscough handpainted a giant letter A this year, whereas in 2007 Dan Tobin Smith constructed an A out of photographic equipment.


And for our Illustration Anual, Peter Grundy made this i out of various illustration tools


We’d like our Ideas Tap submissions to base their concept on the letter P.

We should stress that this is a theoretical exercise – we’re not crowdsourcing for free ideas, we’re not asking for anyone to sign over the rights to their work (nor do we have the right to use it) and we’re not expecting to use any of the work per se. However, we would love it if someone were to come up with a particularly brilliant idea that we think could work for real. In that case, we would work with those concerned to make the concept happen and pay them accordingly for their work.

The deadline is Monday July 1 at 5pm.


Pink Floyd fans may recognise the cover of our June issue. It’s the original marked-up artwork for Dark Side of the Moon: one of a number of treasures from the archive of design studio Hipgnosis featured in the issue, along with an interview with Aubrey Powell, co-founder of Hipgnosis with the late, great Storm Thorgerson. Elsewhere in the issue we take a first look at The Purple Book: Symbolism and Sensuality in Contemporary Illustration, hear from the curators of a fascinating new V&A show conceived as a ‘walk-in book’ plus we have all the regular debate and analysis on the world of visual communications.

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