“I don’t want to be a pop star, I just love making things.” An interview with the multitalented FKA twigs is the lead feature in our January Music special issue
Our new issue marks the beginning of an extension of our editorial coverage which we will be rolling out over the coming year. During the summer we carried out some major audience research which, thankfully, tied in with some of our own thinking about how to make CR more relevant, more valuable and, we hope, more interesting.
There are creative directors and creative (or design) departments in all sorts of organisations today, from broadcasters to banks, healthcare providers to sports teams. We want to link that creative community up, becoming a platform for celebrating creativity in all its forms and examining the value it brings.
For each issue of the magazine, we will be looking at a distinct sector and asking the question: “how is creativity changing this world?”. Each issue will investigate key trends, highlight key innovations and individuals and discuss the impact of new thinking, new technology and new approaches. So alongside pieces on designers or creatives, you will find interviews with chefs or architects, dancers, scriptwriters and composers. We will continue to speak to people running design studios and ad agencies, but we will add to that people running theatre groups, or broadcasters, hospitals or universities – wherever creativity is making a difference.
That doesn’t mean that we will be abandoning our heartland of visual communications, more that we are reflecting the fact that inspiration now comes from multiple sources, silos are breaking down and that the studio/agency world does not have a monopoly on creativity. We will still be writing about visual communication, but we will add other forms of creativity to the mix.
We start with music. Future issues will look at food and drink, health, entertainment, education and a host of other sectors where creativity is making its mark.
We caught up with twigs as she embarks on a directing career through Academy and talked to her about what it means to be a young artist in the music industry today
Our regular columnists also pick up on the music theme: Daniel Benneworth-Gray wonders whether it is ever acceptable to treat album sleeves as art while Michael Evamy delves into the design history of one of the UK’s most important labels: 2 Tone. Plus, Nick Asbury looks at the revival of the jingle and meets one of the masters of the genre.
In the age of the digital download, what is the role of the physical object in music packaging? asks Tim Milne.
Could brand guidelines be extended to include music too?
Why and how band Wild Beasts created a graphic novel using gifs
Rachael Steven talks to Jack Featherstone and Hans Lo about how the graphics and live visuals for Simian Mobile Disco’s Whorl are derived from the music itself
And Rachael also talks to Warp about how design and great A&R have been at the heart of the label’s success
Antonia Wilson meets Bestival creative director Josie da Bank
Film composer Jim Williams talks to Mark Sinclair about the role of music in telling the dark tales of director Ben Wheatley
Alasdair Scott compares the UI/UX of leading streaming devices and services
Rachael Steven reports on the explosion of innovation around live gigs
And, finally, in our Crit section, Rick Poynor reviews a welcome new history of Californian graphic design
The best way to get this and every issue of CR is to subscribe, which you can do here. We are currently running a special Christmas Challenge: share your unique 20% discount code (which you can get here) and you could win £1000. The code gives 20% off all Creative Review subscriptions (UK and overseas) until the end of the year. It can be used by as many people as you like, so everyone you share it with can also benefit. You don’t have to be an existing subscriber – it’s open to everyone.
We will be totting up all the times that a particular code was used to buy a subscription. At the end of December, the code that was used for the most new subscriptions will win its owner £1000. More details here