CR July issue: the future of the museum

Our July issue is a museums special, taking a look at the challenges facing cultural institutions and how creativity is helping to meet them. Plus, Jeremy Herrin, Pictoplasma, We Built This City and Missoni

We begin our Museums issue with a piece by Jo Marsh from brand strategists Jane Wentworth Associates which asks five key questions of every museum today

Jo Marsh from brand strategists Jane Wentworth Associates asks five key questions of every museum today
Jo Marsh from brand strategists Jane Wentworth Associates looks at the key challenges facing museums

Mark Sinclair meets self-styled troublemaker and advocate Mar Dixon who has been at the forefront of museums’ engagement with social media. She tells him how museums can use such platforms to broaden audiences, learn from their peers and excite people about culture

Mar Dixon interview
Mar Dixon interview

Should we be able to 3D print our own copies of historical artefacts? Hi-res scanning and 3D printing are making it possible to recreate ancient objects and monuments but, as Mark Sinclair reveals, such techniques are not without their detractors

Making History
Mark Sinclair looks at The growing movement to recreate our past using 3D printing and super hi-res scanning

We asked regular CR columnist and Koto co-founder/creative director James Greenfield to pick out his favourite five museum and gallery graphic identities from around the world. He looks at what makes them
so successful and effective as pieces of communication

The best in museum graphic identities
The best in museum graphic identities

‘You’re not making art you know’: Regular CR columnist and creative director Paul Belford chooses his favourite examples of museum and gallery advertising, some of which has ended up in the collections of the very institutions it was made for

Paul Belford on advertising for museums and galleries
Paul Belford on advertising for museums and galleries

To coincide with the opening of its new building, Tate invited design studios from around the world to pitch for a possible identity redesign. North, however, argued that the existing identity could still do the job – all it needed was a ‘deep clean’ and some clarity about its usage. North’s Sean Perkins and team explain why, sometimes, the best solution is to stick with what works

Tate Modern's brand refresh
Tate Modern’s brand refresh

Over the past ten years, Manchester’s Whitworth Museum has been transformed, both physically and in terms of its relationship with its audience, winning the Art Fund’s Museum of the Year award in the process. Eliza Williams talks to the museum’s Director, Maria Balshaw, about managing this decade of change, how she has reconfigured the Whitworth to open it up to its surroundings and to communities both in Manchester and abroad, and what it means for a museum to go from ivory tower to ‘social space’

Maria Balshaw interview
Maria Balshaw interview

Amsterdam studio Uxus has created pop-up and permanent stores for the Chapman Brothers, Tate Modern and the Rijksmuseum. We talk to founders George Gottl and Oliver Michell about designing a great retail experience

Uxus and the museum shop
Uxus and the museum shop

Plus, in our dedicated Creative Leaders section, theatre company Headlong’s artistic director Jeremy Herrin talks to Rachael Steven about directing the smash hit play People, Places & Things, the role of the director in a theatre production and how he works with writers to bring their ideas to life

Jeremy Herrin interview
Jeremy Herrin interview

Wieden + Kennedy London ECD Iain Tait on how the agency is changing its creative process, the difference between real and fake collaboration and why creative leaders come in all shapes and sizes

Iain Tait on creative leadership
Iain Tait on creative leadership

The case for diversity goes beyond fairness: diverse workforces can result in better work and results. So why, asks Jamshid Alamuti of the Berlin School of Creative Leadership, do so few organisations concentrate on it

Why diversity matters
Why diversity matters

Agile working processes are taking hold across the creative industries. If you don’t know your Waterfall from your Scrummage, Jada Balster, Marketing Director at Workfront, has the basics

A guide to Agile project management
A guide to Agile project management

And, in our Starting Points section, we look at a new exhibition in Bradford featuring Syd Shelton’s photographs of a seminal moment in British youth culture

Rock Against Racism: Syd Shelton’s photographs of a seminal moment in British youth culture feature in a new exhibition in Bradford
Rock Against Racism: Syd Shelton’s photographs of a seminal moment in British youth culture feature in a new exhibition in Bradford

We learn how Alice Mayor is enlisting the help of artists and illustrators to reinvent the idea of the souvenir shop

How Alice Mayor is enlisting the help of artists and illustrators to reinvent the idea of the souvenir shop
We Built This City

The modern art that inspired Missoni’s iconic textiles is revealed in a show at the Fashion and Textile Museum

The modern art that inspired Missoni’s iconic textiles is revealed in a show at the Fashion and Textile Museum
Missoni Art Colour

While from our regular columnists, Daniel Benneworth-Gray goes sniffing round his local bookshop and Paul Belford rails against ageism in advertising

Our cover this month (shown top) features a 3d model of the Triumphal Arch of Palmyra, made by the Institute for Digital Archaeology, based on photographs from its Million Image Database. Photographer: Felicity McCabe; Photographic Art Director: Gem Fletcher.


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