In his lecture, Hyland will talk through ten abstract and representational trademarks, examining both the history and development of some of the world’s most recognisable symbols. He will also look at how these particular designs have lasted and at the relationships with the brands they represent. Hyland’s book, Symbol, written with Steven Bateman, has just been published by Laurence King and contains 1,300 examples of purely visual marks.
The evening event will take place at Pentagram’s London studio at 11 Needham Road, London W11 2RP on Wednesday June 29 (6.30pm).
We have 60 free tickets to this event. To apply for one please contact Jade Mellor on firstname.lastname@example.org or 0207 970 6238.
We will also be releasing a number of free places for students. Further details will appear on the blog very soon.
For more information on the evening’s sponsors, Sohnar, click here.
Above: spreads from Symbol, published by Laurence King