CR May 16: The Social Media Issue

Our May issue is all about social media, with advice on how to run successful Kickstarter campaigns, work with YouTube influencers and make great content for Tumblr, Facebook and Instagram. It’s also our Annual, with over 100 pages of outstanding design, advertising and creative projects selected by a panel of industry experts

First up is a look at the impact of social media on copywriting by Nick Asbury, in which he examines the growing trend for vacuous hashtag-driven slogans such as Stella’s #BeLegacy:


Patrick Burgoyne talks to Alex Daly, the crowdfunding consultant who has helped Neil Young and Pentagram smash their fundraising targets on Kickstarter:


Mark Sinclair interviews Seb Lester, the typographer whose calligraphy videos have earned him millions of followers on social media and inspired new generations to take up hand lettering:


And we have an extract from Gavin Lucas’ new book, The Story of Emoji, in which he talks to Shigetaka Kurita, the man who brought emojis to the masses in 1999 when working at Docomo:


Laura Bradley, Instagram consultant and editorial director at Dazed Media Studio, shares her top 10 tips for success on the photography platform – and the accounts she thinks are getting it right:


Michael Pennington from Tumblr talks to Rachael Steven about successful campaigns on the blogging site and how to engage with its growing audience:


Rachael also speaks to Jill Gray at Facebook Creative Shop about Facebook’s new Canvas feature and the do’s and don’t of advertising on the social network:


Poke’s Nick Farnhill shares advice for agencies and brands working with YouTube creators, based on his experience of collaborating with influencers to create a campaign for EE:


And in our Crit section, Eliza Williams reviews Strange and Familiar, a Martin Parr-curated photography exhibition at the Barbican:crit

The May issue is also our Annual. Produced in association with Arjowiggins Creative Papers, it features outstanding design, advertising and digital projects from the past year as selected by a panel of industry experts. This month’s cover illustration was created by Charles Williams (


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What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

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