CR Quiz of the Year: the answers

Just before Christmas we set readers a fiendish quiz based on the year in the wonderful world of visual communications. How did you do?

Just before Christmas we set readers a fiendish quiz based on the year in the wonderful world of visual communications. How did you do?




1. CR’s January issue introduces readers to six Ones to Watch. One of these young creatives also designed our cover – who was it?

A. Gwénola Carrère


2. Starbuck’s reveals a new stripped-down logo designed by which US consultancy alongside the brand’s in-house team?

A. Lippincott (story here)


3. Intel launches The Chase, an innovative ad featuring a 105-second chase across a wide variety of programme windows on a computer desktop including iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite. Which agency was responsible?

A. Venables, Bell & Partners of San Francisco (story here)


4. “It does look like a bulbous penis, unfortunately.” Which major sporting event’s logo, launched this month, was this CR commenter referring to?

A. The Rio 2016 Olympics (story here)


5. The Gunn Report reveals the most awarded commercial of 2010. An unlikely tale in French, can you remember the name of the ad and the client?

A. It was BETC Euro RSCG’s The Closet for Canal+ (see here)




1. Can you name three of the typefaces honoured in the Best in Book section of our Type Annual?

A. You could have chosen Karbon, Park House, Retiro or Rubal Stencil


2. Droga5 launches a campaign to remove all the advertising from Times Square in aid of the new documentary by which filmmaker? Bonus point: what was the film called?

A. Morgan Spurlock, The Greatest Movie Ever Sold


3. VW reveals what would go on to be the most viewed ad of the year at the Superbowl. Name the ad and the agency responsible

A. The Force, Deutsch (featured here)


4. Unit Editions launches its book on Dutch studio Total Design: can you name two of Total’s founding partners?

A. You could have chosen Dick Schwarz, Friso Kramer, Benno Wissing, Paul Schwarz or Wim Crouwel


4. Penguin Books follows up Great Ideas with Great Food. Who was the art director on the series?

A. Coralie Bickford-Smith (see our story here)


5. Which country threatens to boycott the 2012 Olympics because of the logo? Not as a comment on the quality of its design but because it allegedly spells ‘zion’.

A. Iran



1. The Brit Insurance Design of the Year Award goes to…?

A. The Plumen 001 lightbulb


2. CR profiles the designer of pictograms that represent every aspect of life. His work also appears in our Monograph booklet that month: what was his name?

A. Gerd Arntz


3. Which punk band did we also feature in the same issue?

A. Crass


4. Wieden + Kennedy launches a new commercial featuring cats with thumbs: which client was it for?

A. Cravendale (see here)


5. Eurostar launches its new identity – or should we say ‘brand world’? Who designed it?

A. Someone (see here)


6. The Design Museum’s Wim Crouwel show opens. Which London-based designer and self-confessed Crouwel stalker co-curated it?

A. Tony Brook (see filmed interview with him here)




1. CR announces its list of our 20 favourite logos of all time. Which one came top?

A. Woolmark (but who actually designed it remains a mystery)


2. Who designed the cover of our April issue?

A. Alex Trochut


3. Hat-Trick designs a series of RSC stamps featuring Shakesperean quotes written out by which illustrator?

A. Marion Deuchars (see story here)


4. A spoof Royal Wedding video becomes massively popular on YouTube (comments on CR range from “You can feel the smugness coming off the screen in waves” to “I LOVE this ad, it’s funny, and that… as they say, is that! “- which ad agency was responsible?

A. Saatchi & Saatchi (see story here)


5. D&AD launches a new award for work done for creative ideas that change the world for the better: what colour pencil will the winner receive?

A. White



1. In CR, Rick Poynor interviews someone described as a “musician, artist, film director, writer and patron of great graphic design”. Who?

A. David Byrne (subscribers can read the feature here)


2. Name three projects honoured as Best in Book in the CR Annual

A. You could have chosen Virgin Speed of Light by UVA, Pot Noeldle by AKQA, Arcade Fire, The Wilderness Downtown by B-Reel/Chris Milk/Google Labs, Diesel A Hundred Lovers by Stink Digital/Anomaly, Nokia Dot by Wieden + Kennedy London/Aardman, Claridge’s identity by Construct, Nike The Film Room by R/GA, Nike+ GPS by R/GA, Nike Write The Future by Wieden + Kennedy Amsterdam, Going, Going, Gone Red! by The Partners, Amnesty Death to the Death Penalty by Warm & Fuzzy/TBWAParis, StreetMuseum by Brothers and Sisters (see the work here)


3. The Little Chef gets a makeover, courtesy of which brand design studio?

A. Venturethree

4. BBH creates an epic two-and-a-half-minute commercial for Audi in which a driver talks about his experiences of which famous race?

A. Le Mans (see story here)


5. The Design Museum stages a show about which soft drink?

A. Coca-Cola


6. What was this little feller advertising?

A. Wall’s sausages




1. CR profiles veteran ad man Sir John Hegarty: what was the name of his creative partner on the 1985 Levi’s Laundrette commercial?

A. Barbara Nokes


2. The Glue Society creates an installation consisting of a house where it rains on the inside for an arts festival in which country?

A. Denmark


3. Name two of the six Black Pencils awarded at D&AD

A. You could have chosen Wieden + Kennedy’s Old Spice campaign (which won two) the Plumen lightbulb, JWT New York’s Burma Installation, Arcade Fire’s Wilderness Downtown and the iPad (details here)


4. And the winner of the Titanium Lion at Cannes?

A. Trick question, sorry. There was no Titanium winner last year


5. Wieden + Kennedy launches an innovative scheme by which fans of which band can create their own album cover and even earn a share of sales?

A. Kaiser Chiefs



1. Name two of the illustrators featured in the Best in Book section of the CR Illustration Annual

A. You could have had Daniel Mackie, Si Scott, Sarah Beetson, Russell Cobb, Vic Lee, Jason Holroyd or Yuko Michishita (details here)


2. And who designed the cover of this issue?

A. Peter Grundy


3. Former graphic designer and music video director Mike Mills releases his second feature film, starring Ewan McGregor. What was it called?

A. Beginners (read our interview with Mills here)


4. MoMA in New York opens a major show on interactive design – what was it called?

A. Talk to Me


5. Which Leeds-based studio created this new identity for the National Railway Museum?

A. Thompson Brand Partners (story here)




1. CR’s Summer Reading issue features a selection of great writing on visual communication. Who wrote this? “Early in my life as a designer, I acquired a reputation as a good bullshitter.”

A. Michael Bierut


2. Levi’s releases the latest in its Go Forth series of ads but which event made the timing of this ad somewhat awkward and ensured that it would not be shown in the UK?

A. The Riots (see story here)


3. Which illustrator releases a Daily Monster Maker app?

A. Stefan Bucher


4. How old would Bill Bernbach have been on August 13?

A. 100


5. The Radio Times launches a controversial website designed by which studio?

A. Method (story here)




1. CR features a book on the in-house packaging design department of which major supermarket?

A. Sainsbury’s


2. Name one of the graduates featured in our September Graduate Special issue?

A. You could have said James Huse, Matt Craven, Hannah Blackmore, Lu Sisi, Fleur Isbell (details here)


3. Interbrand renames Airmiles as what?

A. Avios


4. At last some interesting work for the Olympics – a series of Paralympic posters by agency McCann Worldgroup and which illustrator?

A. Hellovon




1. CR features the Comedy Carpet, a major installation in which seaside town?

A. Blackpool (see here)


2. In his regular logo design column, Michael Evamy looks at the Google Android: who designed it?

A. Irina Blok (subscribers can read the piece here)


3. The Imperial War Museums unveil a new identity by which studio?

A. Hat-Trick (story here)


4. Steve Jobs passes away: in which year was the Mac launched with Ridley Scott’s famous ad?

A. 1984


5. “What an appalling redesign. The choice of font is uninspired. The mark is lazy (ten minutes in illustrator?). The positioning of the mark lacks dynamism. And the strapline is so trite that it must have come out of a marketing dept group ‘workshop’.” Which logo for a major UK corporation is this CR commenter talking about?

A. British Gas


6. Name three of the cartoon characters featured in TBWA’s Müller yoghurt Wunderful Stuff commercial

A. You could have said Muttley, Yogi Bear, or any of a wide variety of Mister Men and Little Misses (see here)


7. As the Occupy movement pitches camp outside St Paul’s it publishes a newspaper, The Occupied Times, using which Jonathan Barnbrook typeface?

A. Bastard



1. “I like it to be powerful. I like to have some humanity in it.” That’s why his body of work still speaks to us decades later. It has humanity. Who was Rick Poynor talking about in a major feature in CR?

A. Saul Bass (subscribers can read the piece here)


2. Who painted Coke’s Yes Girl, the subject of a major piece in CR this month?

A. Haddon Sundblom


3. “Such a great twist at the end! Watched the video 3 times and wanted to cry each time!! So heart wrenching… but lovely” Which ad is this CR commenter talking about?

A. The John Lewis Christmas ad


4, Name three of the artists producing posters for the 2012 Olympics

A. You could have saidFiona Banner, Michael Craig-Martin, Martin Creed, Tracey Emin, Anthea Hamilton, Howard Hodgkin, Gary Hume, Sarah Morris, Chris Ofili, Bridget Riley, Bob and Roberta Smith or Rachel Whiteread


5. “Looks like he spilt his paint and was trying to wipe it up”. Which artist’s Olympic poster was this CR commenter referring to?

A. Howard Hodgkin

6. Students from which college produce alternative Olympic poster designs featured on the CR blog?

A. Kingston




1. Which city is the focus of CR’s attention in print this month?

A. Liverpool


2. Which Dutch designer, profiled in CR this month, increased her body weight by almost 50% during the course of one mammoth project during which she barely left her desk?

A. Irma Boom (subscribers can read the piece here)


3. The Design Museum acquires which weapon and design ‘classic’ for its collection?

A. The Kalashnikov AK-47 (see story here)


4. Which brand suggests shopping with it will allow us to avoid the Walk of Shame?

A. Harvey Nichols


5. Which rapper-turned-design critic offered this analysis of the work of Charles and Ray Eames: “they was doing mash-ups before mash-ups even existed!”

A. Ice Cube


How did you do?

Everyone at CR would like to wish all our readers the best for the coming year. We’ll be doing our best to keep you abreast of all the major creative stories in 2012 both in the printed magazine (details on how to subscribe below) and here on the website.




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