CR Survey: inspiration

We’re knee-deep in research for our upcoming Top 20 logos issue and one of the things that has struck us so far is just how many of them were dreamed up when their designer was doing something else: travelling, playing cards, walking round an exhibition etc. So we wondered where and when you get your best ideas

We’re knee-deep in research for our upcoming Top 20 logos issue and one of the things that has struck us so far is just how many of them were dreamed up when their designer was doing something else: travelling, playing cards, walking round an exhibition etc. So we wondered where and when you get your best ideas.

From what we have been uncovering so far from working on our April Top 20 logos issue, the history of identity design owes a great deal to napkins, backs of envelopes and chance conversations. Travel seems particularly productive, with many ideas coming while sitting on planes and trains.

So far, no-one has mentioned anything productive happening in ‘brainstorming’ sessions or in the presence of a flipchart.

This also goes for the ad world where many of the great ideas of the past came to their creators in similar fashion: Nike’s Just Do It, for example, was a throwaway remark by Dan Wieden in reference to Nike’s positive attitude: “You Nike guys, you just do it.”

So our question today is: where and when does inspiration strike you?

What is the most unusual/funny situation in which you have had a great idea?

Have you ever had a great idea as part of a formal ‘brainstorming’-type session?

And, if you are struggling to come up with an idea, what do you do? Go for a walk? Meditate? Play the spoons? Let us know.

 

 

CR in print

Thanks for reading the CR Blog, but if you’re not reading us in print too, you’re missing out on a richer, deeper view of your world. Our March issue features a great piece on pictogram maestro Gerd Arntz by design historian David Crowley plus articles on the latest Honda ad, film posters, Crass, Dutch photography books, The Daily, advertising as diplomacy, Lady Gaga as a creative director and more. You can buy it today by calling +44(0)207 292 3703 or go here to buy online. Better yet, subscribe to CR, save yourself almost a third and get Monograph for free plus a host of special deals from the CR Shop. Go on, treat yourself.

 

More from CR

CR for CR: Adrian Shaughnessy consultancy

Author, designer and publisher, Adrian Shaughnessy also works as a studio consultant and mentor. As part of CR for CR, you can bid to have a mentoring session with him…

Drawn from life: Gerd Arntz

Working with Otto Neurath, Gerd Arntz designed pictograms to represent every aspect of life. His designs brought warmth, humanity and a political edge to an area of cool statistical detachment

Sting Like A Bee

An exhibition of photographs by David King, currently on show at Lucy Bell gallery in St Leonards in the UK, reveals Muhammad Ali at his training camp in the Pennsylvania Mountains in 1974, where he was preparing for the legendary ‘Rumble in the Jungle’ bout against George Foreman that took place later that year in Zaire…

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London