CR Survey: inspiration

We’re knee-deep in research for our upcoming Top 20 logos issue and one of the things that has struck us so far is just how many of them were dreamed up when their designer was doing something else: travelling, playing cards, walking round an exhibition etc. So we wondered where and when you get your best ideas

We’re knee-deep in research for our upcoming Top 20 logos issue and one of the things that has struck us so far is just how many of them were dreamed up when their designer was doing something else: travelling, playing cards, walking round an exhibition etc. So we wondered where and when you get your best ideas.

From what we have been uncovering so far from working on our April Top 20 logos issue, the history of identity design owes a great deal to napkins, backs of envelopes and chance conversations. Travel seems particularly productive, with many ideas coming while sitting on planes and trains.

So far, no-one has mentioned anything productive happening in ‘brainstorming’ sessions or in the presence of a flipchart.

This also goes for the ad world where many of the great ideas of the past came to their creators in similar fashion: Nike’s Just Do It, for example, was a throwaway remark by Dan Wieden in reference to Nike’s positive attitude: “You Nike guys, you just do it.”

So our question today is: where and when does inspiration strike you?

What is the most unusual/funny situation in which you have had a great idea?

Have you ever had a great idea as part of a formal ‘brainstorming’-type session?

And, if you are struggling to come up with an idea, what do you do? Go for a walk? Meditate? Play the spoons? Let us know.

 

 

CR in print

Thanks for reading the CR Blog, but if you’re not reading us in print too, you’re missing out on a richer, deeper view of your world. Our March issue features a great piece on pictogram maestro Gerd Arntz by design historian David Crowley plus articles on the latest Honda ad, film posters, Crass, Dutch photography books, The Daily, advertising as diplomacy, Lady Gaga as a creative director and more. You can buy it today by calling +44(0)207 292 3703 or go here to buy online. Better yet, subscribe to CR, save yourself almost a third and get Monograph for free plus a host of special deals from the CR Shop. Go on, treat yourself.

 

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000