CR Tokyo: Japan’s New Mohemians

M-novels, M-soap operas and a musician who goes on world tour from his living room. Kirsty Allison takes a look at the opportunities mobile has opened up in Japan…

[webmatrixvideo import=”webmatrix” type=”imported” vid=”movie_1241705743303.mp4″ ]CR Tokyo: Mobile Makers – Japan's trend for mobile media, from novels, soap operas through to music and visual art[/webmatrixvideo]

More on what Kirsty saw:

M-FILM: the Pocket Films Festival
“These screens are portable, digital and easy to edit and distribute from. It’s culture in your pocket,” says Professor Masaki Fujihata of the Tokyo University of Arts, and director of the Tokyo Pocket Films Festival. He sees the medium as the message, with M-films currently serving as sketchpads for ideas where an ideal duration is under five minutes, although he predicts that future M-films “will go on to win Oscars”.

Production company Voltage special­ises in M-games and M-soap operas. Shooting for half an hour a week, Voltage breaks weekly stories down to five-minute chunks which get downloaded by young girls largely in search of romantic titillation. It claims hits of up to 10K per episode. CEO Tsuya Yuuzi likens the current era to the early gaming industry.

M-STREET ART: HP France Gallery
Shibuya’s hub of hip is this basement gallery where street artists such as Sense, Baku, Kanosue Shunsuke and Takeru Nakabayashi meet with soft­ware developers to design comedy mobile interfaces that add a little more wasabi heat to regular mobile menus. These collabo­rations lead to animations such as sushi belts which speed up and slow down according to levels of mobile reception. Mao Sakaguchi, curator of HP France began customising screensavers with artists several years ago, 3 is the first British company to adopt similar tactics to reach the social networking, data-loving generation, and has recently commissioned artists to create screensavers for its INQ handset.

M-LIVE: Merce Death
The name for this one man band derives from the Japanese pronunci­ation of Mercedes. Art director and home lover, Shingo Oono goes on world tour from his living room studio in the suburbs of Tokyo, thanks to the wonders of modern technology (mainly streaming site,; he layers guitars with bass and drums, broadcasting direct from home. Watch online, on phone, or join in with the World Online Jam.

M-BOOKS: M-Novelists
The Keitai Shousetsu phenomenon is particularly popular with the young, and is encouraging them to get back into books. Written and delivered on mobiles (authors Honjo Sae and Tadashi Izumi, above), with associated paperbacks, merchandise, anime and TV, this is true cross-platform culture. M-books follow viral patterns, with initial chapters often being free. Bestselling Tokyo Real has 32m hits, and paperback sales of 3m plus.

Kirsty Allison travelled to Tokyo as part of the project

More from CR

50 Cars = 1 Bus

Every day thousands of Swedes drive to the airport. In an effort to get them to take a Flygbussarna bus instead, Acne created this, somewhat literal, manifestation of some basic arithmetic. Traffic chaos ensued…

(Not Just) Another Student Auction

This crate, customised by Research Studios is one of a number of pieces to be auctioned in aid of Ravensbourne students’ degree show
This, it seems, is the year of the student auction. Back in March we reported on UCA’s Beg, Steal or Borrow event. Lincoln students were quick to jump in and claim the idea for themselves as they were about to host their second Design Auction, which we also covered last year. Now Ravensbourne is joining in the fun with Blank Canvas

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency