Crank calls and busy fingers…

2006 YoungGuns of the Year has been awarded to Matt Devine and Luke Crethar of The Glue Society, Sydney for their Jason Donovan campaign for Virgin Mobile. The campaign was based around the premise that Virgin Mobile’s rates are so low that people will use their phones to make non-vital calls – just because it’s really cheap. In the campaign Jason Donovan’s phone numer is leaked on the internet. As a result his phone is inundated with calls. Virgin Mobile respond with a pseudo damage limitation campaign asking people to stop calling Mr Donovan. Finally TV and cinema ads showing pranksters calling up the ex neighbours star were screened – with the message to stop the harrasment. Over 60,000 people visited the www.responsiblemobileuse.com/au site and over 670,000 calls/texts were made to 0403JASOND. Devine and Crethar won a Gold Bullet, 20,000 USD and an invitation to sit on next year’s YoungGuns jury.

Virgin Mobile Jason Donovan campaign - YGA winner

Each year international award scheme YoungGuns looks to recognise the best work created by advertising creatives under the age of 30. The 2006 YoungGuns of the Year has been awarded to Matt Devine and Luke Crethar of The Glue Society, Sydney for their Jason Donovan campaign for Virgin Mobile. The campaign was based around the premise that Virgin Mobile’s rates are so low that people will use their phones to make non-vital calls – just because it’s really cheap. In the campaign Jason Donovan’s phone numer is leaked on the internet. As a result his phone is inundated with calls. Virgin Mobile respond with a pseudo damage limitation campaign asking people to stop calling Mr Donovan. Finally TV and cinema ads showing pranksters calling up the ex neighbours star were screened – with the message to stop the harrasment. Over 60,000 people visited the www.responsiblemobileuse.com/au site and over 670,000 calls/texts were made to 0403JASOND. Devine and Crethar won a Gold Bullet, 20,000 USD and an invitation to sit on next year’s YoungGuns jury.

Finger Twister by Eleanor Bullen and Angie Bird

2006 Student YoungGuns of the Year are Eleanor Bullen and Angie Bird from RMIT Melbourne who came up with a novel way for smokers trying to kick the habit to keep their ‘smoking’ hands busy. You’re familiar with the game Twister, right? Well, Finger Twister can be played on a postcard printed with coloured dots – the idea being that it’s a great alternative to holding a cigarette. The pair won 5000 USD and a three-month placement at the Leo Burnett Worldwide office of their choice.

power to the people by YounGuns winners Brad Reilly and Jonathan Santana

The Jury Chairman’s prize went to Brad Reilly and Jonathan Santana of Net#Work BBDO South Africa for their Power billboard for Dedved. The billboard contained solar panels that actually generated power for the local primary school and contained the copy: “What if a bank really did give power to the people?”

This year’s YoungGuns International Advertising Award scheme received 2823 entries from 283 companies from no less than 36 countries. A total of 89 Bullets were awarded: 13 Gold, 26 Silver and 50 Bronze. The USA received the highest number of Bullets (15), though Australia pipped the US as the number one ranked country across all awarded criteria

Saatchi & Saatchi New York was Agency of the Year.

Next year YGA will have two new categories: The self-explanatory Mobile Advertising category and also Young Agency – for agencies less than three years old.

More from CR

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We are Family

Photographed over a period of five years, Stefan Ruiz’s book of portraits, People, is an eclectic body of work, covering politics, celebrities and a collection of images of his family. Linking the photographs is Ruiz’s raw, pared-back style and his affection for the intense and the fragile

The Alan Fletcher Show: Some Thoughts

Alan Fletcher as pictured in his final book, Picturing and Poeting, £24.95 / € 39.95, Phaidon 2006
The Design Museum was packed out with the great and good (plus CR) last night for the official opening of Alan Fletcher: Fifty years of graphic work (and play). Given the tragic circumstances, Fletcher having died little more than a month before, the evening was as much celebratory tribute as private view: a chance for the industry to show how much they loved and admired the man. Among those paying homage were Wim Crouwel, Bob Gill and, bizarrely, former quiz show host Bamber Gascoigne (anyone who knows his connection with Fletcher, please enlighten us).
Derek Birdsall gave a touching, if meandering speech and we all left clutching Quentin Newark’s beautiful show guide (the latter features biographical text from the exhibition alongside Peter Wood’s photographs of Fletcher’s gorgeous studio and is almost worth the admission money alone).
Of course the show is great – GTF’s design is respectful and understated while still providing some delightful touches (including a giant 3D Reuters logo) and Emily King cleverly paces the journey through Fletcher’s remarkable career. It’s all there: from the iconoclastic early years, through major corporate work at Pentagram to the exuberance of an independence secured late in life. But as with all great shows, Fletcher’s should be as much about influencing the future as documenting the past. It is the effect that the show will have on those who come to see it that will be as important as the joy of reviewing his triumphs. So here are some thoughts prompted by last night…

Paul Schuitema: Visual Organiser

An innovator in graphic design, typography, photography and furniture design, Paul Schuitema was a member of Kurt Schwitters’ Ring neue Werbegestalter (Circle of New Designers) whose associates included László Moholy-Nagy, Herbert Bayer and Jan Tschichold. Yet despite Schuitema’s significant role in the development of typography for mass communication and advertising, he remains less recognised than his contemporaries. A new monograph by Dick Maan sets to redress this balance, and to offer the first concise overview of Schuitema’s work including his graphic design and typography, as well as his photography, furniture and film work.

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Graphic Designer

International Institute for Applied Systems Analysis
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Integrated Designer

Centaur Media