Crank calls and busy fingers…

2006 YoungGuns of the Year has been awarded to Matt Devine and Luke Crethar of The Glue Society, Sydney for their Jason Donovan campaign for Virgin Mobile. The campaign was based around the premise that Virgin Mobile’s rates are so low that people will use their phones to make non-vital calls – just because it’s really cheap. In the campaign Jason Donovan’s phone numer is leaked on the internet. As a result his phone is inundated with calls. Virgin Mobile respond with a pseudo damage limitation campaign asking people to stop calling Mr Donovan. Finally TV and cinema ads showing pranksters calling up the ex neighbours star were screened – with the message to stop the harrasment. Over 60,000 people visited the www.responsiblemobileuse.com/au site and over 670,000 calls/texts were made to 0403JASOND. Devine and Crethar won a Gold Bullet, 20,000 USD and an invitation to sit on next year’s YoungGuns jury.

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