Party in Japan has come up with yet another great interactive idea for a music video, this time for the Japanese release of US pop duo Karmin’s track Crash Your Party, where audiences will be able to help make the video live on TV…
The project is part of the new Sony campaign, Make TV, and the accompanying Dot Switch app on Android, which allows viewers to interact with events on TV live. For the Karmin video, Party has created a giant set containing various characters (including Mr Misunderstood and Rodeo Girl, shown below) and stunts. As viewers watch, they can vote via the Dot Switch app or by accessing the Dot Switch website, where they can trigger virtual buttons to set off the stunts live on the TV show. Each of the 13 stunts featured require a certain number of votes to initiate, so the video relies on the audience to make it look as good as possible.
The live event will take place at 12.55am tonight (March 6, Japanese time) on Japanese domestic TV station TBS (Tokyo Broadcasting System), as well as live on the Dot Switch site. After the show, the footage will be edited into an official video for Karmin, with everyone who participated (via Facebook or Twitter or the app) included in the credits. To view a demo of what might happen in the video, and other info on the project, visit this website, or go straight to dotswitch.jp to see how the set looks right now via the livestream.
CR in Print
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